the next frontier for economic and financial analysis · 2014. 12. 10. · the 3v’s (volume,...

The next frontier for economic

and financial analysis and financial analysis Presented by

Bob Chua

CEO – Pulse Group

OVERVIEW

- Pulse focuses on providing Data Analytics

around the 4P’s (Product, Price, Place and

Promotion)

- Pulsate will focus on Predictive Analytics around

the 3V’s (Volume, Variety and Velocity).

OVERVIEW

BIG DATA = Volume, Variety and Velocity.

OVERVIEW

- The financial services industry, like many others

is being flooded with data.

- About 80% of financial data is unstructured.

- Finding ways to take advantage of new,

unstructured data is the key for financial servicesunstructured data is the key for financial services

providers to gain competitive advantages by

improving consumer insight, dealing with risk,

generating customer centric financial offerings,

meeting regulatory challenges and improving

operational efficiency.

OVERVIEW

- In order to get the very best from Big Data,

financial services firms are realizing the benefits

of carrying out Big Data analysis much faster in

an industry where speed is important in gaining a

competitive advantage.

WHERE ARE WE?

WHERE DOES ONE START?

PRIORITIES

BIG DATA IN A BOARDROOM

AREAS OF OPPORTUNITIES

BREAKING IT DOWN

- Identification of Risk and Uncertainty

BREAKING IT DOWN

- Predictive Analytics

BREAKING IT DOWN

- Data Visualisation

• Describe your product/services

CASE STUDIES

Pulsate study historical data Pulsate study historical data

of spending habits by

various target segments

and correlates that to

various card benefits and

trade-offsServing relevant ad’s and

promotions to individual

level

A client requires assistance

to build a new series of

credit cards to target new

segments

The new cards are then

catered to different prime

target audiences with

higher probability of

success

• Describe your product/services

CASE STUDIES

A client is facing a PR

dilemma and require swift

Pulsate study customer

sentiment on both internal

and external structured and

un-structured data

dilemma and require swift

damage control

The PR agency implements

damage control activities Pulsate measure

effectiveness of strategy

CASE STUDIES

- Data In Motion

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

WHERE AND HOW DOES ONE START?

VERTICALS

OVERVIEW

- What do I want to achieve?

- What data-sets do we have to work with?

- Do we have the Internal expertise?

- Who would be the likely stakeholders and - Who would be the likely stakeholders and

beneficiaries?

- How will we measure ROI?

- What technology considerations/constraints

would we need to consider?

- Are there any comparables?

THANK YOUBOB.CHUA@PULSE-GROUP.COM