the noisy internet and how to be heard

THE NOISY INTERNETHow to be heard

There isn’t a ‘consumer’ brand

on the planet today

that can endure and succeed

unless it is being

integrated seamlessly with

a digital and mobile strategy.

~ Howard Schultz, Chairman & CEO of Starbucks,

CNBC 4/29/14

YOU

MEMEs

#socmedtips

@acgnewjersey

CONTENT

SHOCK

Los t i n t he c r owd

Con ten t ra c i n

g by

Con t en t bl i n

dnes s

Bo r i ng f o rma t

Why are you on the Internet?

Why are you involved withSocial Media?

How muchresponsibilitywill you own?

Got

Sales?

WHY

WHAT

HOW

~ Simon Sinek

# s a l e s t i p

~ Bernadette Jiwa

Content

Context

Structure

1. Anticipated

2. Authentic

3. Believable

4. Clear

5. Concise

6. Engaging

8. Memorable

9. Perceived valuable

10. Realistic

11. Relatable

12. Relevant

13. Simple

14. Sustainable

15. Transparent

16. Visual

To be or not to be?

That is your question!

B

E

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Audience You

Law of the Long TailThe Communication Target

Audie

nce

Topic Generality

Head

Long Tail

What’s

TheirWhy?

What can you post that will

create emotional dialogue?

• Pride of ownership

• Desired outcome

Keep ItSimple &“Perceived”Valuable!

• LinkedIn

• Website

• Email

• Twitter

• HootSuite

• YouTube

• Blog

• Google Plus

• Webinars

@GapingVo id @Jare tsStuff edCupcakes

• Viditude

• Pat Ferdinandi ~ Viditude

• Viditude.com

• 973.619.9353

• TalkToUs@Viditude.com

Just Google UsWe’re Everywhere

THE FORCE IS WITH YOU!

Do

Do Not

Try

Pat Ferdinandi, YouTube Marketing Specialist

Mark Twain squawked it best:

She was not quite what you would call refined.

She was not quite what you would call

unrefined.

She was the kind of person that keeps a parrot.

~Following the Equator; Pudd’nhead Wilson’s New Calendar