the on-site experience. does walk to end alzheimer’s™ have any competition in the marketplace?...
Post on 31-Dec-2015
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The On-Site Experience
Helps us differentiate Walk and encourage repeat
participation, enhanced fundraising, and a
pleasurable mission-filled event day experience
Site Layout
• Layout should “make sense” so it’s easier to know what to do next
• Create a community feel
• Walk is an all-ages, all-abilities event so think about different audiences
• Think like a participant from the time you arrive to the moment you leave
Generic Site Layout
stage
sssssssssssssssssssssssssssa u d i e n c ea u d i e n c e
Sponsors & Vendors
participants enter
Promise
Flower
Pick-u
p
*Pre
Walk
team area start/finish
Refreshments
Promise
Garden
*Post Walk
ALZ
Pro
gra
ms
ALZ
Ad
voca
cy
ALZ
Clin
ical
Stu
die
sT-S
hir
tsV
olu
nte
er
Alr
eady
Regis
tere
dN
ot
Yet
to R
egis
ter
Regis
trati
on
backdrop
lectern
Embrace the Brand:Signage
• New and reinvigorated signage helps build the sense of community
• Be consistent
• Don’t just think about what the sign looks like. Think about where it goes and how it hangs (or stands or waves).
Embrace the Brand:Participant Interaction
• Volunteers and staff should have the same high level of customer service
• Always Be Connecting
• Take advantage of templates for everything from scripts to music
Pre-Ceremony
• Be ready for your first walker
• “Welcome Plaza”
• Music, announcements, anticipation
• Roaming volunteers recruiting advocates, offering help and looking for wristbands
• Encourage movement throughout site until Opening Ceremony
• Adjust start time as necessary due to weather or other circumstances
Registration• Goal is to connect with every person walking
• Three types of walkers:1. Ready to Walk2. Already Registered3. Not Yet Registered
• Wristbands, wristbands, wristbands. (did I mention wristbands?)
Registration
• Clear and organized lines
• Appropriate number of well-trained and equipped volunteers with staff backup when needed
• Scripting for volunteers
• Customer service-focused
Opening Ceremony
4. Tell good (and brief) stories. Stories should also be partially scripted to stay on time and on message
Opening Ceremony
7. Keep it brief. Participants are here to WALK. Adjust time as necessary due to weather or other circumstances.
The Route
• Routes are a marketing and branding tool
• Use signage along the route to continue connecting (and thank sponsors)
•Route Signs should be used at every Walk
• Water stops and volunteer support
• Out-and-back routes with no looping
The Route
• Create an energetic finish line
• Recruit volunteers or local students/cheerleaders specifically for cheering as walkers return
• Music makes the difference. Google/listen to the words to ensure the language and message of a song is appropriate.
• Announcements continue, encourage commitment for next year
• Promise Garden at the finish area
Promise Flowers
• BLUE: I have Alzheimer’s
• YELLOW: I am supporting or caring for someone with Alzheimer’s
• PURPLE: I have lost someone to Alzheimer’s
• ORANGE: I support the cause and a vision of a world without Alzheimer’s
It’s important not to interchange colors or use this pallet outside of the Promise Garden. Other than purple, these colors are not approved beyond the Promise Garden
Promise Flowers
• Picked up by every participant from designated area run by volunteers
• Sharpies available for participants to personalize each flower
• Stems attached by volunteers
• Encourage participants to hold and bring their flower to the Opening Ceremony
• Flowers are handed to volunteers during walk-out. Participants re-assured they’ll have an opportunity to retrieve them post-walk.
The Promise Garden
• Volunteers “plant” garden near the finish line as soon as walkers have departed
• Leave enough room between flowers to people to wander through the garden
• Plant flowers all facing one way but not arranged by color or in formal rows (too cemetery-like)
• Participants will read others’ flowers and then find their own
• Extras taken back to chapter office or donated
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