the one and a half second rule

THE ONE and a HALF SECOND RULE It’s radical impact on every aspect of marketing

JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.

Visit VietnamBusiness.TV for business videos, news & research

This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

Visit VietnamBusiness.TV for business videos, news & research

“For advertisers the commodityin shortest supply is human attention.”

Nigel BogleBartle Bogle Hegarty

Visit VietnamBusiness.TV for business videos, news & research

Visit VietnamBusiness.TV for business videos, news & research

ADVERTISING HAS CHANGED

PASSIVE

FREQUENCY

DEMOGRAPHICS TRIBES OF MIND

QUALITY

INTERACTIVE

Visit VietnamBusiness.TV for business videos, news & research

You!Visit VietnamBusiness.TV

for business videos, news & research

Visit VietnamBusiness.TV for business videos, news & research

Physically Present. Emotionally Absent.

Visit VietnamBusiness.TV for business videos, news & research

Visit VietnamBusiness.TV for business videos, news & research

How to win?

Moving at the speed

of cultureIDEAS ARE STILL THE MOST VALUABLE CURRENCY.

Visit VietnamBusiness.TV for business videos, news & research

Actual Self + Brand = IDEAL SELF

Visit VietnamBusiness.TV for business videos, news & research

Social Media

Blogs

Big DataTwitterFaceboo

k

Digital

Apps

Technology

MobileMedi

a Virtual RealityNeuro-

Marketing Visit VietnamBusiness.TV for business videos, news & research

Visit VietnamBusiness.TV for business videos, news & research

THE ONE and a HALF SECOND RULE That was so 2 seconds ago.

If you’re not noticed, everything else is irrelevant.

If people don’t share it, it isn’t any good.

Ideas are still the key to everything.

Never let your partner leave their phone by the bed.Visit VietnamBusiness.TV

for business videos, news & research

JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.

Visit VietnamBusiness.TV for business videos, news & research

This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV