"the polar bear book" chapter 4
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The Anatomy of an Information Architecture
The Anatomy of an Information Architecture
Chapter 4Information Architecture for
the World Wide Web
Andrea Wiggins
Chapter 4Information Architecture for
the World Wide Web
Andrea Wiggins
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?Why visualize?
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?
• Seeing is believing
Why visualize?
• Seeing is believing
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?
• Seeing is believing• IA is abstract
Why visualize?
• Seeing is believing• IA is abstract
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the
client
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the
client
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the client
First two reasons make sense because good IA is often invisible. Third reason is a practical reality.
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the client
First two reasons make sense because good IA is often invisible. Third reason is a practical reality.
Visualizing Information Architecture
Visualizing Information Architecture
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the client
First two reasons make sense because good IA is often invisible. Third reason is a practical reality.
Let’s see some examples…
Why visualize?
• Seeing is believing• IA is abstract• Need to “sell” IA work to the client
First two reasons make sense because good IA is often invisible. Third reason is a practical reality.
Let’s see some examples…
1. Navigation2. Search3. Navigation4. Search &
Navigation5. Organizatio
n6. Labeling7. Navigation
1. Navigation2. Search3. Navigation4. Search &
Navigation5. Organizatio
n6. Labeling7. Navigation
Example: Architectural Components
Example: Architectural Components
Example: Answering User’s Questions
Example: Answering User’s Questions
1. Where am I?2. Where else can I go in
this site?3. Where am I within this
site?4. How much caffeinated
beverage will kill me?5. Are there other fun
ways to overdose on caffeine?
6. What have other people said about death by caffeine?
7. I know what I’m looking for; how do I search for it?
8. Where can I find past posts about caffeine-induced mortality?
9. What other types of information can I find here?
1. Where am I?2. Where else can I go in
this site?3. Where am I within this
site?4. How much caffeinated
beverage will kill me?5. Are there other fun
ways to overdose on caffeine?
6. What have other people said about death by caffeine?
7. I know what I’m looking for; how do I search for it?
8. Where can I find past posts about caffeine-induced mortality?
9. What other types of information can I find here?
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
• Organization Systems: How we categorize information
• Organization Systems: How we categorize information
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
• Navigation Systems: How we browse or move through information
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
• Navigation Systems: How we browse or move through information
Information Architecture Components
Morville & Rosenfeld Style
Information Architecture Components
Morville & Rosenfeld Style
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
• Navigation Systems: How we browse or move through information
• Searching Systems: How we search information
• Organization Systems: How we categorize information
• Labeling Systems: How we represent information
• Navigation Systems: How we browse or move through information
• Searching Systems: How we search information
Information Architecture Components
An Alternate (but Equivalent) Universe
Information Architecture Components
An Alternate (but Equivalent) Universe
• Browsing Aids: present users with pre-defined paths through a site
• Browsing Aids: present users with pre-defined paths through a site
Information Architecture Components
An Alternate (but Equivalent) Universe
Information Architecture Components
An Alternate (but Equivalent) Universe
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
Information Architecture Components
An Alternate (but Equivalent) Universe
Information Architecture Components
An Alternate (but Equivalent) Universe
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
• Content & Tasks: user destinations, not how they get to them
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
• Content & Tasks: user destinations, not how they get to them
Information Architecture Components
An Alternate (but Equivalent) Universe
Information Architecture Components
An Alternate (but Equivalent) Universe
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
• Content & Tasks: user destinations, not how they get to them
• “Invisible” Components: key background processes
• Browsing Aids: present users with pre-defined paths through a site
• Search Aids: creates customized results to user-defined queries
• Content & Tasks: user destinations, not how they get to them
• “Invisible” Components: key background processes
Information Architecture Components
An Alternate (but Equivalent) Universe
Information Architecture Components
An Alternate (but Equivalent) Universe
Browsing AidsBrowsing Aids• Site-wide
Navigation Systems (A)
• Local Navigation Systems (B)
• Contextual Linking Systems (C)
• Organization Systems (D)
• Sitemaps/TOCs (E)
• Site Indexes• Site Guides*• Site Wizards*
• Site-wide Navigation Systems (A)
• Local Navigation Systems (B)
• Contextual Linking Systems (C)
• Organization Systems (D)
• Sitemaps/TOCs (E)
• Site Indexes• Site Guides*• Site Wizards*
Search AidsSearch Aids
• Search Interface (1)• Query Language• Retrieval Algorithms
• Search Interface (1)• Query Language• Retrieval Algorithms
• Search Zones (2)• Search Results (3)• Search Zones (2)• Search Results (3)
Content & TasksContent & Tasks• Identifiers
(1)• Lists (2)• Chunks (3)• Embedded
Links (4)• Headings• Embedded
Metadata• Sequential
Aids
• Identifiers (1)
• Lists (2)• Chunks (3)• Embedded
Links (4)• Headings• Embedded
Metadata• Sequential
Aids
“Invisible” Components“Invisible” Components• Controlled
Vocabularies
• Thesauri• Rule Sets
• Controlled Vocabularies
• Thesauri• Rule Sets
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