the queen's diamond jubilee
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© Ipsos MORI
May 2012Simon Atkinson
The Queen’s Diamond Jubilee
2
Monarchy or Republic?
© Ipsos MORI
Monarchy or Republic?
3
Monarchy or Republic?
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
13%7%RepublicDon’t know
© Ipsos MORI
80%
Monarchy
Base: 2008, British adults, Version 2 (1,046)
Base: 1,006 British adults 18+, 12th - 14th May 2012
4
69%
73%71%
73%74%
75%
74%
73%
74%74%
74%72%73%
71%
70%
70%71%74%
71%
65%
72%75%
60
70
80 80%
Monarchy or Republic?
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
Monarchy Republic Don’t know
Death of
Death of Princess
Diana
Avg. = 73%
© Ipsos MORI
18%17%
20%18%
19%
16%16%
18%16%16%
19%
21%
15%20%
19%19%
20%
22% 18% 18%
0
10
20
30
40
50
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
13%
7%
21%
19%
4Base: c. 500-1,000 GB 18+ except four polls (Dec 01, Feb 02, May 02 and Apr 04) which are all c. 1,000 GB 16+.
Death ofQueenMother
Jubileeweekend
Diana
18% in 1969 (Gallup)
Avg. = 18%
5
Monarchy or Republic? - by age
13
17
19
80
73
All
18-24
25-34
% Monarchy % Republic
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
© Ipsos MORI 5
19
10
20
7
10
72
84
74
88
88
25-34
35-44
45-54
55-64
65+Base: 1,006 British adults 18+, 12th - 14th May 2012
6
Monarchy or Republic? - by social class
13
14
80
83
All
AB
% Monarchy % Republic
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
© Ipsos MORI 6
13
14
13
83
82
81
75
AB
C1
C2
DE
Base: 1,006 British adults 18+, 12th - 14th May 2012
7
Monarchy or Republic? - by region
13
9
80All
Midlands
% Monarchy % Republic
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
© Ipsos MORI 7
9
14
17
89
77
76
Midlands
North
South
Base: 1,006 British adults 18+, 12th - 14th May 2012
8
Monarchy or Republic? - by voting intention
13
3
80All
Conservative
% Monarchy % Republic
Q “Would you favour Britain becoming a Republic or remaining a Monarchy?”
© Ipsos MORI 8
3
10
19
84
74
Conservative
Lib Dem
Labour
Base: 1,006 British adults 18+, 12th - 14th May 2012
96
9
Next Monarch
© Ipsos MORI
Next Monarch
10
Next Monarch
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
40%
9%Should
Don’t know
© Ipsos MORI
40%51%
Should not
Base: 1,006 British adults 18+, 12th - 14th May 2012
11
50
60
70Should Should Not Don't know
%
51%
Next Monarch
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
© Ipsos MORI
0
10
20
30
40
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
40%
9%
Base: GB 18+, sample size c. 500 – c 1,000.
12
Next Monarch – by age
40
57
38
51
36
All
18-24
25-34
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
% Should % Should not
© Ipsos MORI 12
38
39
30
40
44
49
55
60
56
48
25-34
35-44
45-54
55-64
65+Base: 1,006 British adults 18+, 12th - 14th May 2012
13
Next Monarch – by social class
40
34
51
58
All
AB
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
% Should % Should not
© Ipsos MORI 13
38
42
49
58
55
47
44
C1
C2
DE
Base: 1,006 British adults 18+, 12th - 14th May 2012
14
Next Monarch – by region
40
41
51All
Midlands
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
% Should % Should not
© Ipsos MORI 14
41
41
39
54
49
51
Midlands
North
South
Base: 1,006 British adults 18+, 12th - 14th May 2012
15
Next Monarch – by voting intention
40
44
51All
Labour
Q “Do you think that Prince Charles should or should not give up his right to be the next monarch in favour of his eldest son, Prince William?”
% Should % Should not
© Ipsos MORI 15
44
42
36
47
57
57
Labour
Conservative
Lib Dem
Base: 1,006 British adults 18+, 12th - 14th May 2012
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