the rock campaignfswcjournalism2.weebly.com/.../the_rock_campaign.pdf · 2020-03-24 · “the...

THE ROCK CAMPAIGN

Social Media Project

Not THIS Rock!

YOUR GOAL:

You will create a comprehensive social media campaign to promote your rock and to convince consumers to purchase your rock.

THIS rock!

YOUR TOOLS:

A rock (or any odd item since we are quarantined!)

Laptop

Phone for recording video and photos

Ability to send a message to me through the Remind app

1. NAME YOUR ROCK AND PRICING

Ideas Pet Rock

Therapy Rock

Lucky Rock

Slogan

• “A friend that will be your "ROCK" through life's hardest moments.”

• “100% rock solid guarantee!”

Be creative!

Be school appropriate. Pricing What will it cost?

What does the consumer get for that price?

2. PACKAGING, GIMMICK, PROMOTIONS

Packaging What will the package it comes in look like?

Specialized gift packaging available?

YOU WILL CREATE AND ASSEMBLE THE PACKAGING!

OptionsWhat options can a consumer choose? (Adoption kit, leash, fully-trained rock, etc.)

Use what you have! Do NOT go shopping for materials!

3. THE PITCH

Every campaign is “pitched” to the client paying for it.

You will present a 1-2 minute pitch in which you “sell” your rock name, slogan, pricing, and packaging.

“Pitch Day” will be Wednesday, April 1

You will video record your pitch and post it to Flipgrid by 12 p.m. of Pitch Day!

3. THE PITCH - CONTINUED

FORMAL; dress the part; be serious!

Have your packaging assembled with your rock in it

Professional-looking poster with name, slogan, gimmick, pricing, promotions clearly identified (IF possible with what you currently have at home!)

Option packages can be concepts presented on your poster

I must be able to see you in your video. And your language must be school appropriate.

4. VIDEO AD

30-60 second video advertisement of your rock

Must include your rock, the packaging, your slogan, pricing and any options available

You may recruit actors who are not in this class (pets welcome, too!)

Email if file is small enough; save to thumb drive if too large

You will also post this video on FlipGrid.

This advertisement is due by Monday, April 6 at 12 p.m.

5. STILL AD TO USE IN AD STREAMS

Must include image of your rock, the packaging, your slogan, pricing and any options available

Click bait?

May create digitally and save as a PDF to email to me

Use Google slides maybe?

7. TEXT SALES PROMOTION

Write a “sale” text and send to me via the Remind app

8. CONSTRUCTIVE FEEDBACK

View the “pitch” videos on FlipGrid.

1

Make constructive comments for at least six pitches.

2

Ask questions that are helpful, not hurtful

3

Comments must be posted by Friday, April 3 at 12 p.m.

4

REQUIREMENTS LIST

Due on Pitch Day – April 1❑ Name for your rock (like a pet rock, lucky rock, therapy rock, etc.)

❑ Catchy slogan to promote your rock

❑ Packaging for in-store display and shipping (yes, you create and assemble!)

❑ Pricing and promotions

❑ “The Pitch” video – Wednesday, April 1 posted by 12 p.m.

Due by April 3 by 12 p.m.❑ Comments on at least 6 other pitch videos

Due by Monday, April 6 by 12 p.m.: ❑ 30-60 second video ad (this one does not need you to be in it)

❑ Still ad for feed into social media advertisement streams

❑ Text promotion of sales deal on your rock (send to me through Remind)