BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi MESTERtomi@adatlabor.hu
facebook.com/adatlaborTWITTER: @data36_com
3 cas
e stu
dies HOW MUCH does THIS BUTTON COST?1.
3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH DOES THIS BUTTON COST?1.
3 tips to A/B TEST
#1 CTA BUTTON - SIZE, COLOR, WORDING…
#2 - PEOPLE FOCUS vs. PRODUCT FOCUS
NEVER USE STOCK PHOTOS!
#3 - SLIDER vs. SMALL PICTURES
#3 - SLIDER vs. SMALL PICTURES
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
Kevin Hillstrom
vsAcquisition mode
loyalty mode
ANNUAL REPURCHASE RATE
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40%
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40% Acquisition mode
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60%
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60% loyalty mode
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
AB TESTS - 8 versions
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi MESTERtomi@adatlabor.hu
facebook.com/adatlaborTWITTER: @data36_com