the seven keys to marketing your idea

Geoff McDonald @IdeasMarketing #ideaslunch

The Seven Keys toMarketing Your Idea

It’s OK, we haven’t

started yet!

The Seven Keys toMarketing Your Idea

Ideas Architect

Follow conversation on Twitter: @ideasmarketing

What is Ideas Marketing?

What are you selling?

Possibility = future world

ProductService

Traditional Marketing

Product/Service

Ideas Marketing

Can ideas change the world?

Are you an Idea-list?

?Geoff McDonald @IdeasMarketing #ideaslunch

Manifesto : Define Your BIG IdeaKey 1

How to Attract Your Ideal Clients More Easily

Be known for a BIG Idea

Do you spend more time chasing work or attracting it?

Concept

Achievement

Process

What’s your BIG Idea?

#ideaslunch Manifestos are created to cause change

ManifestoA Public Declaration of Your Intent

The Ten Commandments

Existing Context, New Rules

The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence

Campaign : Go PublicKey 2

Geoff McDonald • Ideas Architect

How to design projects that attract customers

What’s the ONE Thing

Every Business Needs to Build?

CapitalAny resource that enables you to build wealth

Build This #1 - Money makes money

Money is mostly a private game

Vs PublicPrivate

Build This #2 - Ideas change the world

The more peoplethat use your idea, the more valuable

it becomes.

Build This #3 - It’s who you know

People

Social Business

Create a Public Project across all three domains

Ideas People

Publish : Raise AwarenessKey 3

How to build awareness around your idea

Social Media

User Generated Content

PLOpportunity

Possibility?

Your Publishing Personality

Experience : Emote a ResponseKey 4

How to get people talking about you

Something worth talking about

Possibility = future world

Virtual Face2Face

Impact

Virtual Face2Face

Impact

Virtual Face2Face

Impact

Spread

Virtual Face2Face

Impact

Spread

High ImpactHigh Spread

Make it emotional!

Artifact : Trigger ActionKey 5

How do you get paid to promote your services?

Books are dying!

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

More public, more active.

August 25 12:30-1:15pm Facebook.com/IdeasMarketing

How to Get Paid to Promote Yourself

Next Webinar

Cult : Define Us and ThemKey 6

How to generateongoing referrals

Are you a member of a cult?

Do you defend or refer brands?

The New Religion

Three Elements of a Cult

Meaning + Belonging = Identity

Ideology = Manifesto

Build CommunityBuild Interaction

Create Identity : Define Us, Define Them

Are you an Idea-list?

Immortality : Everyday ActionKey 7

How to build your legacy so you'll be remembered

On the right track!

DIFM DIY

Action

Practice

Action

Practice

Action

Practice

Ritual

Turn your actions into rituals

Part 4

What’s Next for Your Idea?

www.1000manifestos.com

What’s Your BIG Idea?

Webinar #3 : The Three Things Every Business Needs to Build

What’s Your Campaign?

August 25 12:30-1:15pm Facebook.com/IdeasMarketing

How to Get Paid to Promote Yourself

Next Webinar

Melbourne 19 August 8:45am - 4:30pm

Workshop: How to Design, Build and Sell Your Ideas

More: www.IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Ideas

$450 +GST

$270 +GST

Geoff@IdeasMarketing.com.au

IdeasMarketing.com.au/Webinars

the seven keys to marketing your idea

ideaslunch manifestos

ideaplopportunitygeo

wealthgeo mcdonald

responsegeo mcdonald

publicgeo mcdonald

themgeo mcdonald

easilygeo mcdonald

manifestogeo mcdonald

Business

restoration of endodontically treated teeth: the seven keys...

2017 sccfoa crew-of-seven mechanics manual (081617 ) -1...

the seven keys of purposeful trusts · pdf filethe seven...

seven keys to success

seven keys to sustainable wordpress projects, inspired by...

seven keys to a safer healthier home - centers for disease...

seven keys to surviving your police career

seven keys to a safer healthier home · pdf fileto dislodge...

seven keys to a perfect deposition transcript

seven keys to family power

restoration of endodontically treated teeth: the seven...

seven keys to igniting empathy with storytelling

keikalla · pubissa sessiossa nimeltä keeper of the seven...

mazer levine - trollech, the seven keys of dark god

seven magical keys

seven keys to next level living

the seven keys to increasing profits, reducing costs, and...

the seven keys to success

songbook - helloween - keeper of the seven keys i

seven magical keys to live a life full of yoga