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The Shopping Experience

of the Future

Tim Callan, CMO, SLI Systems

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Presenter

Tim Callan

CMO, SLI Systems

The Shopping Experience of the FutureHow a pop princess’s cardigan influences a wine purchase

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The Shopping Experience of the FutureLucy’s story

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The Shopping Experience of the FutureLucy’s story

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The Shopping Experience of the FutureLucy’s story

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Blue Cardigan Qty: 1

$32.00

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SHOPPING CART

Blue Cardigan Qty: 1

$32.00

SHOPPING CART

Blue Shoes Qty: 1

$36.00

The Shopping Experience of the FutureLucy’s story

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The Shopping Experience of the FutureJuliet’s story

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A Shopping Social Network

DataGeolocation

services

Social media Mobile

The Shopping Experience of the FutureJuliet and Tony’s story

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Tony (Dad)

The Shopping Experience of the FutureJuliet and Tony’s story (continued)

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Tony (Dad)

The Shopping Experience of the FutureTony’s story

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Stores you might like near

here Tony (Dad)

• Site search: improves conversion rate and gives valuable information

• User-generated SEO: provides traffic that converts

• Retargetted advertising: keeps products in front of interested buyers

• Recommendations: increase AOV and conversion rate

• Cross retailer shopping history solution: shares data, wish lists,

purchase history, and preferences across multiple retailers

• Click and mortar strategies: uses physical stores as an asset to

online sales

• Social media integration: extends reach of messages

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The Retailer’s Experience

• Personalized offers: drive traffic from people who have shown

an interest or are likely to be interested in specific products

• Wish lists: increase brand loyalty and improve conversion rate

• Personalized facets: allow shoppers to search based on

preferences

• Curated landing pages: tailor campaigns with specific shoppers

in mind

• Beacons: drive mobile shoppers into stores

• Product and gift finders: guide searchers through the shopping

experience

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The Retailer’s Experience

• In-store personalization: increases conversion rate and the staff

and customers love it

• Email alerts: collect more email addresses and improve targeting

• In-store analytics: gather real world intelligence to improve store

performance

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The Retailer’s Experience

• Mobile commerce is growing three times faster than overall e-commerce with more than half of all time spent online shopping done via smartphones and tablets

• Mobile shoppers expect an easy-to-use experience (and 80% of shoppers abandon a mobile site if they have a bad user experience)

• Challenges to mobile commerce = small screens, awkward typing and navigation, slow loading times, poorly designed sites

• Fast, relevant site search is the key to turning mobile shoppers into buyers

• Recent Google Announcement mobile friendly sites will rank higher

“Mobilegeddon”

• Privacy versus trust: gaining trust so

shoppers feel comfortable providing personal

information, such as email addresses and

shopping history

• Measuring sales: creating an omnichannel

between storefronts and online sites

• Creating a seamless shopping experience:

mobile, tablet and desktop users

• Security and compliance: protect customer

and behavioral information

• How to share essential information across

retailers

Challenges

The Retailer’s ExperienceAim to provide a:

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• Rich

• Integrated

• Personalized

• Omnichannel

• Secure

• Mobile

• Social

• Local

• Cross retailer

• Private

Thank You

May 2015

Tim Callan, CMO

tim.callan@sli-systems.com

Complimentary

Site Search

Analysis