the silence is deafening - john cochrane, be.group

The Silence is Deafening What Olay has to teach the senior living industry

Doesn’t consider,

doesn’t select

Considers,

selects

Considers,

doesn’t select

Stagnant brands

Aging consumers

Eroding market share

Strong competition

Momentum in the wrong direction

understand rethink reintroduce

1 2 3

Continuum is a design and innovation

consultancy.

We partner with our clients to discover powerful

ideas, and to realize them as products, services

and brand experiences that improve people’s lives

and grow businesses.

The future made real.

“I have been blessed. I have had some success

in my life, so I can and should give back. I have a

lot of skills that could be helpful to others.

I don’t want to just fill in hours,

but I want it to be uniquely

reflective of my values and

interests

rethink

Reintroduce

(with authenticity)

Doesn’t consider,

doesn’t select

Considers,

doesn’t select

Considers,

selects

Questions

Threats

Reprisals

The Response is Deafening The challenges of marketing to the silent majority