the social enterprise on campus

The Social Enterprise on Campus

David B. Thomas

Director of Community and Social Strategy

Radian6, a salesforce.com company

@DavidBThomas

Genevieve Coates

Community Manager

Radian6, a salesforce.com company

@GenevieveCoates

Who will be your audience in 2020? 2030?

35 plus hours of video are

updated to YouTube

every minute.

300 000 new people join

Twitter every day. 155

million Tweets per day.

11.5% of the world are

now on Facebook, 51% of

the US.

The average US home will

have 5 to 10 web enabled

devices by 2014

50% of TV viewers around

the world watch Internet

TV.

Over 5 billion photos on

Flickr, 2.5 billion photos

per month on Facebook.

How big is it? It’s big.

98%of college students own a digital device.

source: OnlineEducation.net

46%say they would be more likely to read an assignment if it was in digital format.

source: OnlineEducation.net

38%say they can’t go

more than 10 minutes

without using a

digital device.

source: OnlineEducation.net

Average number of

minutes spent on

Facebook every day:

source: OnlineEducation.net

101.93

A University of Maryland study asked

students not to use media for 24 hours. A

large percentage experienced

symptoms similar to drug and alcohol

withdrawal.

source: OnlineEducation.net

source: OnlineEducation.net

So what?

Your students are your brand ambassadors.

Engage them.

Make it fun.

Use the tools they are already using.

Teach them how to use social in the real world.

Build your student lifecycle.

Learning

Learning Educating

Learning Educating

Empowering

Prospective Student

Prospective Student

Prospective Student

Current Student

Prospective Student

Current Student

Alumni

Prospective Student

Current Student

Alumni

“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”

Learn from who’s doing it right.

http://twitter.com/#!/mihaela_v

http://twitter.com/#!/johnshopkins

http://www.facebook.com/tamu http://www.facebook.com/DePaulUniversity

http://www.youtube.com/user/UCBerkeley

How can we get involved?

The Social Enterprise on Campus

David B. Thomas

Director of Community and Social Strategy

Radian6, a salesforce.com company

@DavidBThomas

Genevieve Coates

Community Manager

Radian6, a salesforce.com company

@GenevieveCoates

Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.