the social media secret formula for authors

5 Social Media Steps to increased book sales

The Social Media Sales Secret Formula

©DKDNewMedia

How do search engines work?

Fiction v. Non-Fiction Strategies

Non-fiction

• Website• Twitter• Facebook (professional

and/or personal)• LinkedIn• Blog• YouTube

Fiction

• Website• Twitter• Facebook (personal)• YouTube

Author Websitessimple, searchable & share-able

Website tips: URLs & Sharing

• URL: www.YourName.com• URL: www.YourBookName.com - deeplink

to book page• Tabs: About, Book(s), News, Contact• Include “sharing” buttons on pages and blog

or news posts (easy to do with Wordpress).• Include links to your Twitter, Facebook, or

LinkedIn pages (if applicable)

Facebook & Twitterbuild an online community

Social media and search

#TWITTERFAIL

Facebook & Twitter tips

• Participate & build a community• Network don’t market• Be generous• Promote others• Outreach strategy

– Follows– Hashtags: #genre, #amreading, #fridayreads

Thank you!

New Media Marketing Consulting

Email: Diane@DKDnewmedia.com

Twitter: @DKDnewmedia

http://dkdnewmedia.com