the social way | engagement in a social economy

Grow &

Reinvent Social Media 101

Presented by:Matt Brown, Hays Insurance Agencies

The Social WayEngagement in a Social Economy

Nathan Carse | Challenging the Status Quo

My mentors.

Gitomer.comBrianSolis.com

SethGodin.com

It is impossible to master a medium that evolves faster

than our ability to learn from it.

Brian Solis, author of Engage!

Social Media | Defined

[soh-shul, mee-dee-uh]

-noun

1.Online tools that connect us and facilitate conversations

2.A means for sharing valuable content that helps others

3.A platform, an opportunity, and a privilege

Source: Google, books, personal experiences, etc

The Social Effect

• Demise of Industrial Age w/$900 Laptop

• The Notion of Gifting• Becoming a Social Artist• Privacy

To prevent information leaks and other liabilities, companies are

drafting guidelines for social media interaction.

A rule of thumb: Don’t be stupid.

-Business Week

= ENGAGEMENT

Niche + Value

+Story + Entertain

+ Educate + Dialogue

+ Listen + Consistent

+ Authentic

The Social Toolbox

Free• Facebook Profile/Page• YouTube Channel• Twitter Profile• Linkedin Profile• Wordpress.com or

Blog.com• Postling.com• Mailchimp.com• eHow.com• Animoto.com

Not Free• Constant Contact

($150-300/year)• Flip Video Camera

($100-200)• Podcast Equipment

($250)• SendOutCards.com

(Varies)

It doesn’t matter how you say it…

…all that matters is what you say.

How-To Create a Facebook

Profile

http://www.youtube.com/watch?v=a4yu1XJQP50

How-ToCreate a Linkedin

Profile

http://www.youtube.com/watch?v=f3pVBanmGg4

Helpful Links• http://search.twitter.com• http://commoncraft.com• http://constantcontact.com• http://mailchimp.com• http://icontact.com • http://google.com/alerts• http://mashable.com• http://podbean.com• http://commoncraft.com