the society of young publishers - social media seminar

Society of Young Publishers

Twitter – Tears, Tantrums and Joy

Liz Murray

Twitter – Tears, Tantrums and Joy.

What is Twitter? Sorry, you’ve probably heard all this before!

Tears? Strategy

Tantrums? What to do when things go wrong.

…….Joy? Tracking your successes

Best Practices? Things to remember

What is Twitter?

Twitter speak

• @USERNAME – this is how you can talk to someone• To follow – to follow someone else's feed• RT@USERNAME – retweet someone elses content• #HASHTAG – tag something – useful for users and

google (i.e. #FBF11)• DM – Direct message – can only be done if users follow

each other• Follow Friday – a weekly event where tweeters

recommend others to follow

Facts you may not know!

• “Twitterers are three times more likely to be Creators

• It now takes only one week for users to send a billion Tweets.

• 140 million is the average number of tweets people sent per day as of February 2011

• 177 million tweets sent on March 11, 2011.

• As of March 2011 there were an estimated 225 million users

Tears

Tears……strategy

• Segmentation – where do you start

• Plan or just do?

• Scheduling / time allocation

• Involving others

Tears...... it’s not just Twitter!

Tantrums

Tantrums… social recovery

Insert HC

Joy

Best Practices

• Stop using auto-tweets

• Don’t send your messages to all your networks at once

• Make sure all your tweets are relevant

• Stop RT’ing all the time

• Become creators

Thankyou for listening

In order of socialness you can: Follow us on twitter - @ljinteractive

Visit our website – www.ljinteractive.com

E-mail us - enquiries@ljinteractive.com

Phone us - 01993 880 929

Visit us in Long Hanborough.