the state of technology: 2015 - sesma

Special Event Sites Marketing AllianceJanuary 14, 2015

The State of Technology: 2015

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Audience/Presenter Agreement

Hello, my name is Dan Berger

Founder & CEO@danberger

1. Identify the latest technology trends.

2. Review predictions for the next 20 years in our industry.

3. Apply these trends to serving your membership.

Learning Objectives

2 Mega Tech Trends

Software is eating the world

Netflix: $25.6B Tesla: $23.7B

Macy's: $19.7B WhatsApp: $19B

Whole Foods: $19B Gap: $18.9B Sony: $17.7B

United Airlines: $15.7B

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Interactive Exercise

How does the proliferation of software impact your organization?

Mobile is eating the world

Mobile traffic now accounts for 37% of total online traffic.

-- AddThis Q3 Mobile Report

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Interactive Exercise

How does the proliferation of mobile impact your organization?

What does it all mean?

11 Macro Tech Trends

Technology-driven networks have arrived

2000

The cost of a customer running a basic Internet application in the cloud was approximately $150,000 a month.

2013

Running that same application today costs about $1,500 a month.

Cloud computing has driven the cost of software down

Apps are starting to die a slow death

Privacy has been forever redefined

The cycle of innovation continues to be accelerated

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Interactive Exercise

● Technology-driven networks● Cloud computing● Reinventing apps● Privacy

How do these trends impact your organization?

The browser is the new operating system

Traditional business processes are being automated rapidly

Disruptive business models drive costs down

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Interactive Exercise

● Browsers● Automation● Disruptive business models

How do these trends impact your organization?

Piecing it all together...

Predictions for the Next 20 Years

The Discipline of Event Planning

Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute

There will be more events.

25% of Corporate Planners expect events in 2015.

Live Nation Concert Revenue was up 29% in Q1 of 2014.

Google search for sport tickets up 32% from 2 years ago.

The middle class will grow from 2B to 5B by 2030.

The number of event planners will continue to rise significantly.

Event planners will be more strategic than ever.

Manage

Source

Communicate

Plan

Objectives

Data

Organization’s Mission

TechnologyTech

nolog

y

Project MgtScheduling

Transportation HousingSite Selection

Surveys

Badges, Check-in, etc

Email Marketing

Speaker Mgt Design

Reg Social Media

Reports

Measure

Database

Logistics

The Event/Meeting Planning Process Pyramid

LearningZone

(c) Social Tables, 2014

Event planning will be a more respected and common field.

The industry will consolidate.

Event Marketing

“Internet Trends 2014” by KPCB

True ROI will be achievable.

Event Technology

Event planning as we know it will be automated.

Virtual audiences will be a basic component of events.

1990s 2010s

Event planning software will be free and integrated.

Custom event apps willno longer exists.

Group business will be booked mostly online.

Event Logistics

Event space will be more commoditized than ever.

Unions will no longer be an issue.

Everything you will need will be available on-demand.

Events will mostly be indoors or under covered structures.

Event Business Model

There will be a subscription model for events.

There will be no cash at events.

Events will be crowdfunded.

Free events will be expected by consumers.

Event Content

Education will be the key component at meetings.

Content will be crowdsourced.

Event Attendees

Events will be smaller and more intimate.

LearningZone

Discovery will be seamless and perfect.

People will pay more money to experience not attend.

Announcing

How can sponsors help announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding?

Attracting

Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event?

Anticipating

Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event?

Entering

What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately?

Experiencing

Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc.

Engaging

How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged?

Exiting

How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc.

Extending

How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc.

LearningZone

Source: eMarketer, April 2014

Face-to-face interactions will be even more coveted.

12/14/2015

Dan Bergerdan@socialtables.com917-359-7757@danberger

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