the strategic impacts of microgeomatics for location based services in business claude caron, ph.d....

The Strategic Impacts of Microgeomatics for

Location Based Services in Business

The Strategic Impacts of Microgeomatics for

Location Based Services in Business

Claude Caron, Ph.D.

Stéphane Roche,

Ph.D.

Michel Berthiaume,

MBA

Lin Gingras, Ph.D.

Claude Caron, Ph.D.

Stéphane Roche,

Ph.D.

Michel Berthiaume,

MBA

Lin Gingras, Ph.D.

Faculté d’administration

ContentContent•Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion

•Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion

ContentContentIntroduction

•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion

Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion

What is Geomatics?What is Geomatics?• Neologism used in many parts

of the World

• ≈ Geographic Information Science

• Definition:Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)

• Neologism used in many partsof the World

• ≈ Geographic Information Science

• Definition:Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)

MicrogeomaticsMicrogeomaticsMicrogeomaticsMicrogeomatics

What is Microgeomatics?

What is Microgeomatics?

Geomatics

GeostatisticsSpatial AnalysisData StructuresMap distribution

Geomatics

GeostatisticsSpatial AnalysisData StructuresMap distribution

Indoor PositioningSystems (IPS)

RFID or RTLS (Active RFID)Cellular Network

Personnal Digit. Ass. (PDA)

Indoor PositioningSystems (IPS)

RFID or RTLS (Active RFID)Cellular Network

Personnal Digit. Ass. (PDA)

MicrogeomaticsMicrogeomatics

Definition:

Microgeomatics is the use of various

approaches and techniques of location in

closed spaces. It relies on geomatics

know-how of data storage, analysis and

spatial information gathering and

communication .

Definition:

Microgeomatics is the use of various

approaches and techniques of location in

closed spaces. It relies on geomatics

know-how of data storage, analysis and

spatial information gathering and

communication .

ContentContent•IntroductionTechnological Infrastructures

•Organizational Strategic Use•Benefits Measurement•Conclusion

•IntroductionTechnological Infrastructures

•Organizational Strategic Use•Benefits Measurement•Conclusion

ConvergenceConvergence

Location based technologies

Mobile and wireless networks

Pervasive computing

PLW

Mobile TechnologyMobile Technology

Location TechnologiesLocation Technologies

Wireless CoverageWireless CoverageCoverage

NetworkTypes

PAN WANLANHAN

GSM, GPRS,I-Mode, UMTS

IEEE 802.11b/gHiperLan

Bluetooth,IrDA

HomeRF

Microgeomatics:Technological Infrastructure

Microgeomatics:Technological Infrastructure

DataAcquisition

DataAcquisition

DataStorage

DataStorage

DataAnalysis

DataAnalysis

ContentContent•Introduction•Technological InfrastructuresOrganizational Strategic Use

•Benefits Measurement•Conclusion

•Introduction•Technological InfrastructuresOrganizational Strategic Use

•Benefits Measurement•Conclusion

Microgeomatics in Business:

3 Types of Strategic Use

Microgeomatics in Business:

3 Types of Strategic Use

T O PT O PT

O

P

T

O

P

Microgeomatics in Business:

3 Types of Strategic Use

Microgeomatics in Business:

3 Types of Strategic Use

T

O

P

T

O

P

raceability

ptimization

rospection

raceability

ptimization

rospection

Microgeomatics in Business:

3 Types of Strategic Use

Microgeomatics in Business:

3 Types of Strategic Use

O

P

O

P

ptimization

rospection

ptimization

rospection

TraceabilityTraceability

TraceabilityTraceability

Where are

currently...– Merchandises in the warehouse ?

– People in the hospital ?

– Assemblies in Manufacturing Plant ?

Where are

currently...– Merchandises in the warehouse ?

– People in the hospital ?

– Assemblies in Manufacturing Plant ?

Traceability & Hospitals

Traceability & Hospitals

Source: Baxter

RFIDRFID

Traceability & Retailing

Traceability & Retailing

Traceability & Retailing

Traceability & Retailing

Source: H. Sorensen (2003), Undestanding TrafficPatterns Leads to Higher Profits, Sorensen Associates

Traceability & Retailing

Traceability & Retailing

Movement Tracking

Movement Tracking

Pathway AnalysisPathway Analysis

Pathway AnalysisPathway Analysis

OptimizationOptimizationWhere would be the best...– Location to put a rack in a clothing store ?

– Location for a store in a shopping mall ?

– Route and sequence to intervene on computer breakdowns ?

Where would be the best...– Location to put a rack in a clothing store ?

– Location for a store in a shopping mall ?

– Route and sequence to intervene on computer breakdowns ?

OptimizationOptimization

Analysis of the

distribution of

products on shelves

in a pharmacy

Analysis of the

distribution of

products on shelves

in a pharmacy

the Pharmaceutical Journal

OptimizationOptimization

ProspectionProspectionWhy are there...

– bottlenecks in this production line ?

– zones of the warehouse which are under-utilized ?

– a customer drop in this part of the shopping centre ?

– no customer in this part of the store ?

Why are there...– bottlenecks in this production line ?

– zones of the warehouse which are under-utilized ?

– a customer drop in this part of the shopping centre ?

– no customer in this part of the store ?

FréquentationFréquentation

HighHigh

AverageAverage

LowLow

FréquentationFréquentation

HighHigh

AverageAverage

LowLow

ProspectionProspection

Merchant Mix Analysisof a Shoping Center

Merchant Mix Analysisof a Shoping Center

ContentContent•Introduction•Technological Infrastructures•Organizational Strategic UseBenefits Measurement

•Conclusion

•Introduction•Technological Infrastructures•Organizational Strategic UseBenefits Measurement

•Conclusion

UBIGIS evaluationUBIGIS evaluation• Allows evaluation of GIS applications

in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)

• Made of three parts : benefits, strategy and structure.

• Optimal context :– Benefits must be positive– Strategy must maximize strategic

moves– Structure must be in place to support

strategy

• Allows evaluation of GIS applications in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)

• Made of three parts : benefits, strategy and structure.

• Optimal context :– Benefits must be positive– Strategy must maximize strategic

moves– Structure must be in place to support

strategy

UBIGIS evaluationUBIGIS evaluationBenefits• Operational benefits• Management benefits• Strategic benefits and

organization performanceStrategy• Business strategy • GIS StrategyStructure• Organisational Structure• GIS Structure

Benefits• Operational benefits• Management benefits• Strategic benefits and

organization performanceStrategy• Business strategy • GIS StrategyStructure• Organisational Structure• GIS Structure

Strategic ImpactsStrategic Impacts

• Business Strategy must include spatial-temporal dimensions even indoors

• Time is money for customer and businesses– Time to find– Time to move– Need to move

• Information push depending on context and user location leads to new services

• Business Strategy must include spatial-temporal dimensions even indoors

• Time is money for customer and businesses– Time to find– Time to move– Need to move

• Information push depending on context and user location leads to new services

ContentContent•Introduction•Technological Infrastructures•Organizational Impacts•Benefits Measurement•Conclusion

•Introduction•Technological Infrastructures•Organizational Impacts•Benefits Measurement•Conclusion

ConclusionConclusion• Microgeomatics = New Domain!• RFID + Geospatial Analysis !• Disruptive changes • Strategic impact on business

processes• Inherent risks• Multidisciplinary

expertise required

• Microgeomatics = New Domain!• RFID + Geospatial Analysis !• Disruptive changes • Strategic impact on business

processes• Inherent risks• Multidisciplinary

expertise required