the world of fitness is changing. - fit...
Post on 07-Aug-2018
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The world of fitness is changing.Scores of like-minded individuals are gathering together to perform ritualistic behaviors—all in the name of wellness. Their mantras are more than just diet
and exercise. Their disciplined lifestyles are working toward the common goal of wellbeing. They believe wellness is something to be shared, and that the power and
the technology to take charge of personal wellness is theirs to control. They’re a communal generation unlike any before them.
They are the Fit Cults.fitcults.com fitcults@upshotmail.com
URBAN CAVEMENW H A T K E E P S T H E M U P A T N I G H T
Their Rituals
S O C I A L M E D I A O F C H O I C E
H O W T H E Y R E C R U I T N E W M E M B E R S
S T A N D A R D A T T I R E
I N C L U S I V E O R E X C L U S I V E
W H E R E T H E Y G A T H E R
T H E I R B E L I E F S Y S T E M
H O W T H E Y D I N E
H O W T H E Y U N W I N D
A P P S O N P H O N E
D A Y J O B
G E T B A C K T O Y O U R R O O T S .“ S H A R E T H E R O A D , M A N.”
Bicycle rights…’nuff said.
InstagramFoursquareTwitter
Criticize their Vibrams and ask them if they ever really
tried running barefoot.
Exclusive. It takes a lot of effort to look
like we care this little.
You probably haven’t
heard of it.
Staying in shape while breaking free of reliance on fossil fuels—now
that’s how mankind was meant to live.
Cruelty-free chicken salad on artisan wheat or that organic
Thai place down the street.
Home BrewingPicklingFair-Trade Coffee
VSCO CamShazamMustache Me
Chrome BagVibram ShoesSchwinn Bicycle
Cycling – Barefoot Running – CrossFit
Digital Startup Freelance DesignerBarista
M O S T U S E D H A S H T A G S#Local#Organic#CyclingProblems
W H A T K E E P S T H E M U P A T N I G H T
S O C I A L M E D I A O F C H O I C E
H O W T H E Y R E C R U I T N E W M E M B E R S
B R A N D S T H E Y T R E A S U R E
I N C L U S I V E O R E X C L U S I V E
W H E R E T H E Y G A T H E R
T H E I R B E L I E F S Y S T E M
T H E I R I D O L
H O W T H E Y U N W I N D
F A V O R I T E M E A L
D A Y J O B
L I V E T H E L I F E Y O U L O V E , L O V E T H E L I F E Y O U L I V E.“ B E C O M E O N E W I T H Y O U R S E L F — A N D L O O K G O O D D O I N G I T .”
Samantha has the same yoga mat and Lululemon
bag as I do.
Pinterest—for cute outfit ideas, gluten-free cupcake recipes and yoga poses
That’s such a cute hair tie! If you love this class, you just
have to try hot yoga.
Inclusive. The more friends we have in classes together
the more fun it is!
Tapas restaurants, signing up for fun new classes, malls
Reaching the perfect state of balance is the
key to better living.
Jenna can hold a forearm-stand scorpion pose for like 20 minutes.
That’s a level five technique!
Low-cal froyo with the girls!!!
Toasted almonds, goat cheese and berry salad with avocado and lite vinaigrette.
Lululemon, prAna, Contigo, YogaRat, Naked Juice, Annie’s Gluten Free
PR ConsultantNutritionistTeacher
M O S T U S E D H A S H T A G S#GlutenFree#HappyPlace#Namaste
Their Rituals Yoga – Barre – Pilates
Badge JunkiesK I L L S T I M E A T W O R K B Y
W H E R E T H E Y G A T H E R
H O W T H E Y R E C R U I T N E W M E M B E R S
I N C L U S I V E O R E X C L U S I V E
F A V O R I T E M E A L
S O C I A L M E D I A O F C H O I C E
W H A T T H E Y L O V EH O W T H E Y S E E T H E W O R L D
M O S T L I K E L Y S A T U R D A Y A C T I V I T Y
D A Y J O B
N O R E G R E T S , N O W O R R I E S“ I N E V E R K N O W W H A T I ’ L L D O N E X T .”
Googling to find the next crazy event, starting epic
email threads
Music festivals, fun runs and the best brunch spots
Meeting people with the best costumes at the race after-party.
Inclusive. What’s your Instagram handle? I want to tag you.
Caesar salad with chicken and low-fat dressing ; a couple of Blue Moons.
Pinterest Instagram Groupon
Staying fit and doing it with friends…
and partying after.
For most people, life isn’t that fun. But we can make it fun.
Talking about last night’s bar scene, then knocking out a quick 5K.
Entry-level AccountantReal Estate AgentFinance
M O S T U S E D H A S H T A G S#RiseAndGrind#MorningRun#Yolo
W H A T T H E Y B E L I E V EIt doesn’t matter
how fast we run, just that we did it together.
Their Rituals 5Ks – Color Runs – Tough Mudders
SWEAT WORSHIPPERS
W H A T K E E P S T H E M U P A T N I G H T
S O C I A L M E D I A O F C H O I C E
H O W T H E Y R E C R U I T N E W M E M B E R S
I N C L U S I V E O R E X C L U S I V E
F A V O R I T E M E A L
T H E I R T O O L S
W H A T A R E T H E I R M O T I V E ST H E I R W E A K N E S S
T H E I R I D O L
H O W T H E Y U N W I N D
W E A K N E S S I S A C H O I C E , B U T S O I S S T R E N G T H !“I L O V E T H E F E E L I N G O F S O R E N E S S I N T H E M O R N I N G.”
What if I could have done just one more rep?
Instagram — for gym selfies, healthy meals and sunsets/sunrises after a run
Motivation is key. Let’s talk about physical training
over kale smoothies.
Exclusive. It’s not for everyone, but once you’re
in, you’re in for life.
Egg whites, almonds, spinach and chicken breasts.
So many chicken breasts.
Nike, Under Armour, Isopure, FitBit, Reebok, TapOut
Being locked in a room with music thumping and your heart pumping is a rush.
Cheat meals. They’re a slippery slope.
Our leader Shaun T keeps us on track for peak performance. Can’t let him down.
LEG DAY.
M O S T U S E D H A S H T A G S#FitFam#CleanEating#NoExcuses
W H A T T H E Y B E L I E V EHigh protein, high
intensity, high performance.
Their RitualsSpinning – Weight Training –
High-Intensity Interval Training (HIIT)
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