thelbma sf-april28

Asif R. Khan

•  Founder & President •  @AsifRKhan or @TheLBMA on twitter

www.thelbma.com

Renee Warren SF Chapter President

• @Renee_Warren on twitter • Renee@thelbma.com

www.thelbma.com

Special Thanks To Our Sponsors

Simple put, location changes everything - matthew honan, wired magazine

5 Billion Mobile Users Worldwide in 2010

FOURSQUARE 8.5+ million users, 2 million daily check-ins, 60% US and 40% international

FACEBOOK PLACES 30+ million Facebook Places users, 1.5 million local businesses on FB Places

60% of consumers now search for deals digitally before shopping

THE PROBLEM But checkins are only a small part of a much bigger location-based ecosystem…

Enter, The LBMA

01 LBS

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

02 LBM

Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, and real life interaction

Cell Tower

Print

In-Store

QR/Barcode Mobile

Radio/TV

Coupons

Venues

DOOH

Agency/ Brands Billboard

WiFi

“It’s about the horizontal integration of ALL media around the engagement of a

consumer in a specific place”

Who are we? The global trade association that unites

media, platforms and brands

300+ members Toronto, NY, SF, Amsterdam

35% agencies, retailers, brands 40% location platforms

20% OOH, Print, TV

The Tide Is Rising!

Who Uses Location Based Services ?

• 80% male • 70% 19-35 yrs. old • 70% college grads • 38% considered influential • 20% more likely to do mobile research

Why Are They Using Location Services ?

And Even More…

CASE #1 #ChevySxSW

  Competitive road trip week before conference; directed largely through OnStar

  “Volt Recharge Lounge

  “Catch A Chevy” – shuttle service

  VIP Chevy Volt drives

  Published casual videos

  Chevy drive experience

  Major technology debuts:

  Augmented Reality iPhone app

  QR Codes

CASE #1 The Results

 More than 60 million extremely positive social web impressions

 Since the SXSW activation, Chevrolet’s Facebook fans have increased +20%

 @Chevrolet Twitter followers have more than doubled since sponsorship

 More than 250 “traditional media” placements generated more than 80 million impressions

CASE #2 Foursquare + Content

  The BRAVO network has offered a series of branded “badges” specifically designed around series that include “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Top Chef Masters” and “Shear Genius.”

  Early results of this and other related promotions have been shown to drive increased traffic to venues and a loyal fan base

 Has since spawned a new show with Endemol and a new category of checkin

CASE #3 Foursquare + DOOH

  ScreenScape’s FSQ widget enables businesses who are both ScreenScape and foursquare users to recognize and reward foursquare users in real :me. 

  This can be done by displaying custom foursquare content and promo:ons on digital displays at their premises.

  Some venues have reported an 30% liC in checkins and offer redemp:ons over standard check in without integra:on

Location Analytics & Measurement

Welcome to the future

A Future Without Location Is Not Possible

Asif Khan: Founder – Location Based Marketing Association @AsifRKhan @TheLBMA

Brian Ardinger – Chief Marketing Officer - Nanonation @Ardinger

Nitin Gupta – VP, Business Development - Retailigence @gniting

Neil Crist – Chief Executive Officer - Valuevine @NeilCrist

Andy Stankiewicz – Chief Communications Officer @Akoo