theorists of music video
Post on 18-Dec-2014
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Theorists of Music Video
Clause Levis Strauss, Binary oppositions
• His theory, essentially is, in media there is always a portrayal of one being negative, to the other being positive.
Black Vs White
This is embedded into music videos
• Artists embed binary oppositions into their music video, so the audience warm to one element of their video.
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