thesis i presentation
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(re)CONNeCt
Marina Brant . MS in Communications Design . Prof. David Frisco . Pratt institute . Fall 2012
PrOBLeM
Digital technology is increasingly influencing our every day lives. at a time when so much attention goes towards its development and use, it is important to emphasize the physical world, especially in the big cities, where people tend to have more individualized interests, and human connections seem to be left behind.
CONCePtS
CONteXt
• Post-Digital
INVeStIGAtION
• Human-centered
• interaction
• Participation
• Co-creation
• Performance
• involvement
• Engagement
• Multidisciplinary
• Multisensory / tangibility
HYPOtHeSIS
the post-digital era introduces new perspectives to digital technology, dissipating it from focus and moving efforts to more humanized aims. Design practice also evolves around thoughtful and systematic solutions for society.
Considering this context and perspectives from overlapping design approaches – including Participatory Design and interaction Design – this thesis presents the hypothesis that Communications Design can provoke involvement and social engagement.
Using a human-centered design, i propose to recontextualize forms of digital interaction to develop an analogue experience that stimulates co-creation, brings awareness to the body, and highlights the importance of human interactions.
reSeArCH
PoSt Digital
PartiCiPatory DESign
intEraCtion DESign
reSeArCH
POSt dIGItAL
PartiCiPatory DESign
intEraCtion DESign
ANALOGUe dIGItAL
• response to digital wave
• human-centered approach
• deeper experiences in physical objects
• new perspectives to digital technology:
natural
intuitive
hybrid
POSt-dIGItAL
reSeArCH
• Primarily thought of in the digital realm
• Has basic principles focus on human communication
• Considers broad aspects of interaction
• Human-centered approach
• integrates multidisciplinary perspectives
• Uses digital and/or analogue media
• The “user” influences final outcomes
interactivity is an essential feature of
human-being: a chat, a kiss, a dance, a
work of art are all modes of interaction.Dan Boyarski
PoSt Digital
INterACtION deSIGN
PartiCiPatory DESign
reSeArCH
PoSt Digital
intEraCtion DESign
PArtICIPAtOrY deSIGN
“Participation” in Participatory Design means to
investigate, reflect upon, understand, establish,
develop, and support mutual learning processes
as they unfold between participants in collective
“reflection-in-action” during the design process.toni robertson and Jesper Simonsen
• People as partners, involved on the process as partners
• Began with civil rights movements
• Pioneered in Scandinavia to transform the workplace
• applied as methodology by other design areas
• aims the designed pieces to meet needs and be usable
SIX-FOrtY BY FOUr-eIGHtY (BY ZIGeLBAUM + COeLHO, UNIted StAteS)
CASe StUdY: PHYSICAL dIGItAL MedIA
• interactive digital installation
• Digital to physical
APPeeL (BY teGreeNeYL, GerMANY)
CASe StUdY: PHYSICAL ANALOGUe MedIA
• interactive analogue installation
• Digital to analogue
• Collective result
drAwING MACHINe #1 - tO YOUr HeArtS CONteNt (BY jOSePH L GrIFFItHS, AUStrALIA)
CASe StUdY: PHYSICAL ANALOGUe MedIA
• interactive analogue installation
• Primitive technology
• Collective result
VIStA SANS wOOd tYPe PrOjeCt (BY trICIA treACY & ASHLeY jOHN PIGFOrd, UNIted StAteS)
CASe StUdY: dIGItAL tO ANALOGUe
• Digital/analogue dialogue
• Hybrid media
• Collaborative result
HANdMAde VISUALIZAtION tOOL-kIt (BY jOSe dUArte, COLOMBIA)
CASe StUdY: dIGItAL tO ANALOGUe
• Digital/analogue dialogue
• Participative results
SYNtHeSIS
ANALOGUe eXPerIeNCe
dIGItAL INterACtION
taking this scenario further, i propose to
recontextualize forms of digital interaction into an
analogue experience, in order to assess the communicative
potential of the media. its intrinsic physicality can highlight the role
of real environments and the importance of human-interactions.
By analysing the Post-Digital domains and principles of interaction and Participatory Design, my research validates the importance of ahuman-centered process in the contemporary design context.
ANALOGUe eXPerIeNCe
tHAt StIMULAteS PArtICIPAtION ANd
HUMAN-INterACtION Develop an interactive
piece that translates intangible digital attributes
into tactile qualities, stimulating the audience in
the co-creation of a tangible library collection that could
result in an exhibit.
2
1Create an installation piece in a public environment that invites people to collaboratively interact, by providing analogue tools to complete the design.
dIreCtIONS
tHANk YOU!
Marina Brant
Fall 2012grad. CommD.
Pratt institute
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