this book means businessinfo.tabboards.com/marketing/boss presentations/boss this book … ·...

This Book Means Businessread : think : do : write : repeat

@bookstotheskyalison@alisonjones.com

your brand

your brand

today it’s all about…

• what’s happening with books

• why it matters to you

• what you can do about it

• questions… ideas... inspiration...

I help business leaders plan, write and publish superb

business books.

I believe writing is one of the best tools we have for thinking, creativity and collaboration, as

well as communication.

I want to help you unlock that potential and write the book

that will change your life, personally and professionally.

I’m Alison Jones

it’s a new world

why write a book?

• revenue

• visibility/brand

• business development

• relationships

• content marketing strategy

• website traffic

• a new currency

• improving people's lives

• pleasure

• legacy

• but mainly…

5 steps to a book that means business

• strategy

• segmentation

• selection

• structure

• staging

STEP 1: STRATEGY

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”

– Jack Welch

STEP 2: SEGMENT

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

STEP 3: SELECT

“You can do anything, but you can’t do everything.”

– My Grandma

The Creative Problem Solving Process

NOT

Challenge

Implement

Challenge

Implement

Explore

Generate ideas

Evaluate ideas

Plan

Come up with idea

Title Selection Tool

STEP 4: STRUCTURE

“Creativity thrives within structure.”

– Julia Cameron

the working table of contents

STEP 5: STAGES

“The road leading to a goal does not separate you from the destination; it is essentially a part of it.”

– Charles DeLint

anecdotes/personal storiesanimationapp/gamearticleaudio booksblog postcartooncase studychallengechecklistcurated content (eg links)datasetdebatedemosdiagram/modelebookemail sequenceflier/brochureguest post/article‘how to’ guideillustrated quoteindustry awardsindustry round-upsinfographicinterviewlistlive-streamed videomanifestomeme

news updatesnewsletteronline courses/elearningonline summitphotographspodcastpollsposterpredictionspress releasesQ&Aquizreportsreviewslide decksurveytalk/presentationtemplatestestimonials/endorsementsTwitter chatTwitter storyuser-generated contentvideo/vlogwebinarwebsiteWhite Paperworksheetsworkshop

phase 3: sales & marketing

and promotion

phase 2: publishing

and promotion

phase 1: planning & writing

and promotion

book promotion basics

• start early• talk about it to whoever will listen• involve key stakeholders• create a launch team• campaign for endorsements/reviews• get a good cover, early• pre-sell• choose your category carefully• prepare your material• be ready to jump on a story• use others’ platforms as well as your own

now what?

• sign up for my free 10-day Business Book Proposal Challenge

• download my KickstartWorkbook

• subscribe to the Extraordinary Business Book Club podcast

thank you!let’s talk about YOUR book… @bookstothesky

alison@alisonjones.comwww.alisonjones.com

The Extraordinary Business Book Club