this is my portfolio

ROCHESTER SHOPS FOR COFFEE HERE.

>

STARTING AT A MOST BASIC IDENTITY, THE

BRAND BUILDS ON THE EQUITY OF THE JAVA’S

NAME AND CLARIFIES THE CURRENT VISUAL

LANGUAGE. COLOR, MATERIALS AND

TYPOGRAPHY REINFORCE THE CAFÉ’S CORE

VALUE —COFFEE IS DEFINED BY ITS FRESHNESS.

PACKAGING CONCEPTS DEMONSTRATE THE

RANGE OF THE LOGOTYPES, ESPECIALLY ON

LOW-VISIBILITY SUBSTRATES. REUSABLE AND

RECYCLED PACKAGING CONCEPTS USHER IN

A LEVEL OF SUSTAINABILITY CONSISTENT

WITH BRAND VALUES.

>

DESIGNED FOR THE PUBLIC MARKET,

THESE BURLAP BAGS ARE INSPIRED BY

THE UTILITY OF MARKET VENDORS.

THE BAGS ARE MADE FROM THE

BURLAP BAGS TRADITIONAL IN

COFFEE DISTRIBUTION. THE REUSABLE

BAGS CAN BE ASSEMBLED ON LOCATION

SAVING DISTRIBUTION AND OVERHEAD.

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PROFESSIONAL COMMUNICATION

DOCUMENTS FEATURE BOLD

BLACK AND WHITE PHOTOGRAPHY,

HIGHLIGHTING THE BRAND’S

DISTINCTION, A TURN-OF-THE-

CENTURY CUSTOM ROASTER.

>

VISITING A HALF-CENTURY OLD

PRODUCT, REDESIGNING BETTY CROCKER

BROWNIES PROVED A UNIQUE CHALLENGE.

HONORING THE FAMILIAR INTEGRITY

OF THE RED SPOON WAS THE PIVOTAL

ELEMENT IN THE PACKAGING UPDATE.

VOLUMETRIC VACUUM PACKAGING REDUCES

PACKAGING MATERIALS BY 78% AND GREEN-

HOUSE GAS EMISSIONS BY 32%. THE PACKAGING

CONCEPTS COMMUNICATE SUSTAINABILITY AND

ENHANCE PRODUCT VALUE WHILE HONORING

THE BRAND’S TRADITION AND ITS LOYAL BASE.

5

6

THE INFORMATION CONTAINED IN THIS

DRAWING IS THE SOLE PROPERTY OF

<INSERT COMPANY NAME HERE>. ANY

REPRODUCTION IN PART OR AS A WHOLE

WITHOUT THE WRITTEN PERMISSION OF

<INSERT COMPANY NAME HERE> IS

PROHIBITED.

PROPRIETARY AND CONFIDENTIAL NOTES: ASSEMBLED WITH SCREW

FASTENERS AND INTERNAL CLIP

BASED ON WELSH-ALLYN

PROPRIETARY DRAWINGS

BNOTES: ASSEMBLED WITH SCREW

FASTENERS AND INTERNAL CLIP

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DURING A LIFE-THREATENING HEART ARRHYTHMIA,

EVERY SECOND COUNTS. THE MODERN TECHNOLOGY

OF AN AUTOMATED EXTERNAL DEFIBRILLATOR IS THE

ONLY HOPE FOR SURVIVAL AND SPEED IS KEY.

THE DESIGN FEATURES CLEAR, SUPER VISIBLE

MARKINGS. THE USER INTERFACE OF dFEND, FROM

UNPACKING TO DELIVERING SHOCK IS STRAIGHT

FORWARD. THE PROCESS- FROM DESIGNING THE

PADS TO LOCATING THE DISPLAY, IS A STUDY

IN ERGONOMIC EFFICIENCY.

DIM 10 x 10 x 4

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POSTER INTRODUCING

CAMPAIGN AGAINST

BOTTLED WATER

WASTE. OFFERS

STATISTICAL AND VISUAL

INTERJECTIONS TO

COMBAT THOUGHTLESS

BOTTLED WATER

WASTE.

DIM 12 X 18

>

FINALIST IN

PROMOTIONAL

POSTER

COMPETITION

FOR 3RD ANNUAL

ON-CAMPUS FESTIVAL.

ORIGINAL PHOTOGRAPHY,

DESIGN AND PRODUCTION.

DIM 14 X 20

<>

TASKED WITH CREATING A CLEANING PRODUCT

MARKET FOR CHILDREN, THE SPRAY BOTTLE

SEEMED A NATURAL PLACE TO START.

UNLIKE TRADITIONAL BOTTLES, THIS PRODUCT CAN

BE OPERATED WITH ONE HAND, AND NATURALLY TILTS

UPWARD FOR CONSISTENT SPRAY. A FINGER GRIP

ENCOURAGES KIDS TO USE THEIR WHOLE PALM TO

DEPRESS TRIGGER, THE PREFERRED REPETITIVE

STRESS MOVEMENT.

THE BOTTLE USES A VARIATION ON EXISTING

SINGLE-ACTION PUMP TECHNOLOGY, AND FEATURES

AN EASY TO GRIP TWIST KNOB LOCK. THE PRODUCT

WOULD BE MANUFACTURED IN 100% RECYCLED

HDPE AND WOULD BE FILLED WITH A NON-TOXIC

CITRUS-BASED CLEANER.

DIM 4 x 6 x 4

<≥

A SERIES OF COLLATERAL PIECES DESIGNED

FOR MY FRATERNITY.

THE DESIGN FOCUSED ON A STRONG

RECOGNIZABLE IMAGE- BUILDING

BRAND NAME VALUE AND DEVELOPING

RECOGNITION.

THE PROJECT IS UNIQUE BECAUSE

I WAS ABLE TO DEVELOP DESIGNS,

OVER AN EXTENDED PERIOD OF TIME,

AS SPECIFIC NEEDS WOULD ARISE.

>

LOGOTYPE FOR

AN ON-CAMPUS

ORGANIZATION.

IMPROVED

ORGANIZATION’S

VISIBILITY AND

INITIATED COUNCIL

REFORM PROGRAM.

>

AN SELF-INITIATED

LOGOTYPE FOR A

RESPONSIBLE DESIGN

WRITING SERIES.

THE PROGRAM SUGGESTS

THE FUTURE OF DESIGN

LIES IN SUSTAINABLE

INGENUITY.

< >

THE LIGHT BULB

IS AN ACCESSIBLE

SYMBOL FOR

SUSTAINABLE DESIGN-

A THEME WHICH

INSPIRED THIS

PAIR OF IDENTITIES.

< >

MOTIVATIONAL POSTER

DESIGN PRODUCED IN

CONJUNCTION WITH

PRESCHOOL CLASS.

DIGITIZED HAND-BUILT

TYPOGRAPHY AS A

PART OF SAGMEISTER’S

TOUCH SOMEONE’S HEART

DESIGN CHALLENGE.

DIM 11 X 17

>≥

THE DIGITAL PUBLISHING CENTER,

AN ON-CAMPUS OUTPUT FACILITY,

WAS DESPERATELY IN NEED OF

A REBRANDING.

THE NEW DESIGN INCORPORATES

SPECIFIC GEOMETRY AND A POWERFUL

GOTHIC TYPEFACE INTO A MODERN

IDENTITY PROGRAM. WORKING WITH

A TEAM OF DESIGNERS, WE WERE

CHALLENGED WITH EXPANDING THE

BRANDING TO A GROUP OF SCHOOL-

SPONSORED LABS.

>≥

THE DIGITAL PUBLISHING CENTER,

AN ON-CAMPUS OUTPUT FACILITY,

WAS DESPERATELY IN NEED OF

A REBRANDING.

THE NEW DESIGN INCORPORATES

SPECIFIC GEOMETRY AND A POWERFUL

GOTHIC TYPEFACE INTO A MODERN

IDENTITY PROGRAM. WORKING WITH

A TEAM OF DESIGNERS, WE WERE

CHALLENGED WITH EXPANDING THE

BRANDING TO A GROUP OF SCHOOL-

SPONSORED LABS.

< >

PERSONAL

IDENTITIES

FROM THE PAST

TWO YEARS.

( EACH YEAR I CHALLENGEMYSELF TOA PERSONALREBRAND. )

< >

PERSONAL

IDENTITIES

FROM THE PAST

TWO YEARS.

( EACH YEAR I CHALLENGEMYSELF TOA PERSONALREBRAND. )