this is your presentation title · gurgaon, haryana mumbai, maharashtra bangalore, karnataka...

INDIA’s No.1PERFORMANCE

NETWORK

500+ Clients

125+ Employees

Digital Technocrats

Omnichannel Digital

Solutions

9+ Years Presence

9

10,000 +Affiliates

SWINGING WITH:

Headquarters:

Gurgaon, HaryanaMumbai,

Maharashtra

Bangalore,

Karnataka

Jodhpur,

Rajasthan

Our Offices

Ludhiana,

Punjab Ahmedabad,

Gujrat

• Pioneers in Performance Marketing

• Robust technology and product solutions

• One stop shop for all digital requirements

• ROI is in our DNA

OUR OUTREACH

Partnering with iCubesWire exposes Brands to 100 Million Users Every Month*

566 millionIndia Internet Penetration

566MN

3 BILLION +Monthly Impressions

3BN+

120 MILLIONMonthly Clicks

120 MN

7 MILLIONMonthly Conversions

7MN

500+Happy Clients

500+

100 MILLIONMonthly Unique Users

100 MN

* Complete reach

TARGETING CAPABILITIES

Geo & DemographicRe -Targeting

Browser

Device

Language Frequency Capping

ServiceProvider

Behavioral & Contextual

OUR MODULES

Programmatic Buying

Hyperlocal Targeting

Native Advertising

Branding Solutions

Cost Per Acquisition

SMS Marketing

Mobile Marketing

Cost Per Registration

MOBILE MARKETING

CUSTOMISATION

• Device/Model• Operating System• Scheduled/Time Band• Telecom Operator • Geography/Telecom Circle

SUB - MODULES

• Incent , Non Incent Android Campaigns• iOS Campaigns• APK Campaigns• VAS Campaigns

COST PER REGISTRATION

REGULATION• OTP Verified• E-mail id verified• IP Filter• CAPTCHA verified

CUSTOMISATION• Contextual Targeting• Behavioural Targeting• Psychographic Targeting• Demographic Targeting

SUB – MODULES

• Sampling Campaign• Enquiry Campaign• Market Research• Lead Generation

BRANDING SOLUTIONS

REGULATION• Frequency Capping• Bounce Rate• Click To Visit Ratio• Page Views• Average Time Duration

CUSTOMISATION• Contextual Targeting• Behavioural Targeting• Psychographic Targeting• Demographic Targeting

SUB – MODULES

• CPM/Cost Per Click/Visit/Page Views• Video and Rich Media Innovation• Site Takeovers• E- Mailer List Rental

PROGRAMMATIC BUYING

REGULATION• Real time bidding• Brand Protection• Budget Pacing• Frequency Capping

CUSTOMISATION• Audience Buying• Geo Targeting• Device/Browser/OS Targeting

SUB - MODULES

• Cost Per Mille• Cost Per Click

NATIVE MARKETING

REGULATION• Relative Engagement• Budget Pacing• Frequency Capping

CUSTOMISATION• Keyword Targeting• Behavioural Targeting• Contextual Targeting

SUB - MODULES

• Contextual Advertising• Advertorial – Content Articles• Inline Advertising

WHY NATIVE ?

CONTEXTUAL TRAFFIC

DEEPER ENGAGEMENT

ENHANCED VISIBILITY

EXTENDED REACH

MULTI SCREEN REACH

SMS and HYPERLOCAL MARKETING

CUSTOMISATION

• Geo Targeting• Pin Code Targeting• Data Usage Targeting• Prepaid/Post-paid Targeting• Roamers/International Roamers• Handset Type/ Handset Name• Location Base (LBS)• Age/Gender Targeting• Device /OS Targeting

SUB - MODULES

• Cost per SMS Sent• Cost Per Mille

COST PER ACQUISITION

REGULATION• Average order value• Conversion Rate• IP Check• Duplicate and cancellations

CUSTOMISATION• Geo Targeting• Demographic Targeting

SUB – MODULES

• Cost Per Sale• Cost Per Click Out• Cost Per Recharge• Add to cart Campaign

A FLAVOUROF OUR WORK AND KEY EXPERTISE

MOBILE MARKETING

OBJECTIVE: To increase the reach of Amazon App on Android and iOS devices in India

Google Play Store iOS APK

10 M +17%

Clicks Installs

0.5 M +2%

Click Installs

Total Links promoted –20

Total Delivered Installs :5 M +

Clicks - 50.3 M+ Clicks – 25 M+

DEPLOYMENT :Campaign was deployed through a pool of 500+ managed

inventory sources :• Offer Walls• In - app Inventories• M - sites and WAP inventories• Native platforms • 3rd Party App Stores• OEM

ACHIEVEMENT

iCubesWire is the no. 1 Mobile App Acquisition Partner in India for Amazon by giving 15

M+ downloads as of 25th October , 2017

BANNERS

OBJECTIVE – Increase Brand Presence & Visibility

CAMPAIGN TYPE – Video View

0

0.5

1

1.5

2

2.5

Month 1 Month 2

Mil

lio

ns

Views

BRANDING SOLUTIONS

VIEWS GROWTH

RESULT

Total Delivered Clicks : 4 M+

Total Delivered Visits: 1.3 M+

Total Delivered Views : 0.5

M+

Total Impressions : 200 M+

BANNERS

CAMPAIGN OBJECTIVE DURATION

5 Years

LOCATION

PAN India

CLICKS SERVED

100 M+

LEADS GENERATED3.5 M+

TARGET AUDIENCE

Female 25yrs+

Drive free sampling queries for products –Ariel , Pantene & Whisper

COST PER REGISTRATION

CREATIVES

PROGRAMMATIC BUYING

OBJECTIVE – Brand Awareness and reach to our niche audience

3 Months – July , August , September -2017

July August September

CTR 0.39 0.52 0.65

0.39

0.52

0.65

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

CTR

DURATION -P

erc

en

tag

e

BANNERS

NATIVE MARKETING

Contextual

Placement

Contd…

Advertorial Content

Article

SMS MARKETING

• Campaign Objective : Sell the premium

apartments – Cerise Suites (3CR+)

• Targeting:

➢ Age – 28 years +

➢ Behaviour – Frequent Travellers - Roaming

Activated on smartphones

HYPERLOCAL MARKETING

• Campaign Objective : Central Park Resort Safari

Tour

• Targeting : Niche areas of Gurgaon (Haryana)

region , to target the top notch.

CREATIVES

THANKS!