three critical components to help your business succeed online

THE THREE CRITICAL COMPONENTS TO HELP YOUR BUSINESS SUCCEED

ONLINE

THREE STEPS TO SUCCESS

• Get Found & Get Known• Get Engaged• Follow up

IS YOUR BUSINESS EASY TO FIND ONLINE?

• Do you have a presence in all or any of the places where your target customers hang out online?• Do you have an easy, automated way to follow up with them over time?

Reality:

•Marketing online is not a one-way broadcast anymore; it’s a multi-point conversation.•Instead of talking at your prospects, you are talking with them.

WHO’S SEARCHING?

•97% of consumers use online search when researching products or services

WHO DO THEY TRUST?

•78% of consumers trust peer recommendations while only 14% trust ads.• With the birth of review sites and Social Media,

people are more than willing to share their opinions of your product or service – good and bad.

WHERE DO THEY GO?

• People are more likely to visit blogs that align with their interests because blogs are non-selling environments

The new “word of mouth” is social media

WHAT ARE THEY SAYING?

• Those members seek and make recommendations for products, services & experiences.

• This is so powerful that Google now displays Social Media posts in their search results.

REALITY

• The fastest growing demographic among

Facebook users is 35 to 65 year-old women.

VIDEO MARKETING

•YouTube is now the second largest search engine

• People go there to look for videos to answer their questions, show them how to do something, or gather information

Because watching a step-by-step video is a lot easier than trying to understand an Ikea Manual.

•91% of Americans have mobile phones

WHAT ABOUT YOU?

20% OF THEM (ABOUT 45 MILLION PEOPLE) HAVE PHONES WITH INTERNET CAPABILITY – AND GROWING EACH MONTH

THE MOBILE PHENOMENON

• 152 billion mobile text messages are sent each month

• 90% of text messages are read within one minute of receipt!

• How fast do you currently connect with your customers?

DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR

BUSINESS?• The quickest way to start mobile marketing? • …mobile text messages

GOODBYE YELLOW

• Why spend money on Yellow Pages, Newspaper inserts & other outdated media?•24 of the 25 largest newspapers are in record

decline in circulation• But they are the #1 industry that uploaded video

in 2010

YELLOW PAGES ARE STILL VERY EXPENSIVE & FEW PEOPLE UNDER 70 USE THEM FOR

THEIR INTENDED PURPOSE

MARKETING ONLINE ISN’T AN OPTION ANYMORE — IT’S A REQUIREMENT

• It’s where your customers are searching to find products or services or get their problems solved now!•The Internet is open 24/7/365

HERE’S MY WWW.

• Marketing online is no longer just about having a Web site where people come to find your business• It’s about going where they are online and

connecting with them there

GOOD NEWS• Only 26% of small businesses have invested

any time or effort in marketing online.• There is still time to get established before it’s too

late. • The longer you wait to get started, the more

catch-up you’ll have to do.

THREE STEPS TO SUCCESS

• Get Found & Get Known• Get Engaged• Follow up

GET OUT THERE!

• Google is very important, but there are dozens of other key places you need to get found to create a strong internet presence.

STAY FRESH

• Many people think that they can slap a website up and call their Internet marketing efforts done.• This couldn’t be farther from the truth. That’s a

very archaic way of thinking.

GIVE THEM WHAT THEY WANT

• The search engines, directories & social media sites want to make sure you consistently have new information to offer your visitors.

KEEP IT UP

• If you’re not delivering something new on a regular basis, • You’re going to get knocked off by someone else

who is.

ENGAGE!

• Once you get found, engage with your prospects on their terms.• Get them to follow you on Twitter, friend you on

Facebook or subscribe to your YouTube channel.

OFFER VALUE

• Then start offering valuable information, an expert perspective, recommendations, news, coupons, membership privileges…

BUILD & EARN

• Build relationships• Earn their trust• Earn their business

REPEAT

• Continue to engage & follow up• Continue to provide valuable information• Continue to make offers

KEEP THEM COMING BACK

• You know the stats: It costs 6 to 7 times more to get new customer to buy from you than to sell to an existing customer. • Happy customers = recommendations

HOW TO START

• What are the keys to a successful online marketing programfor your business?

AT YOUR OWN PACE

• Build your program in steps to control expenses• Integrate all the elements so they work

synergistically—search engines, video, social media, mobile marketing

RECAP:

• Get found & get known

• Engage

• Follow up

FREE ANALYSIS

• Email:• Phone:

Thank you