thriving through smart service ecosystems 20161014 seoul

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Thriving Through Smart Service Ecosystems

Yassi Moghaddam

Executive Director, ISSIP

yassi@issip.org

Seoul, Korea; October 14, 20162nd SMB Consulting Conference

ISSIP 2016

• ISSIP, Executive Director since 2012

• Stradanet, Managing Director since 2005

• VP/Director Business Development & Marketing for Avici, Apogee Photonics, Mojo Mobility, 2000-2010

• Before, Bell Laboratories, Senior Technical & Product Manager

• MBA, Columbia University, MS Electrical Engineering, GA Tech, BS Electrical Engineering, University of Oklahoma

Thank you for inviting me!초대해주셔서감사합니다

2

Today’s conversation

• Platforms: engines of the Service economy today • Technology Platforms• Business Model Platforms

• Smart Service System Platforms for Industry 4.0• Co-create with ISSIP!

ISSIP 2016 3

Evolution of Commerce

ISSIP 2016

18th Century 20th Century Today

PersonalizedLocalInefficientExpensive

Not PersonalizedGlobalEfficientAffordable

PersonalizedLocal & globalEfficientAffordable

4

What do they have in common?

Software Cars Clothes

As-A-Service

ISSIP 2016 5

By 2018…

o > 50% of large enterprises will create industry platforms

o > 80% of all enterprises will partner at least with an industry platform

Source:Accenture

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Solutions

Product

Value

Product + Service that supports the Product (maintenance, support, warranty, etc.)

Product + Service that Support the Customer

$$

$$$$

Where is the value?

Example

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Platform Businesses enabled by “The 3rd Tech Platform” have created tremendous value

ISSIP 2016 8

Indu

stri

al R

evol

utio

n

2nd

3rd

4th

ISSIP 2016

Innovation Accelerators driving “the 4th Industrial Revolution”

Source:IDC9

Cyber-physical Systems

Digital Pioneers…

Tech Platform

10ISSIP 2016

ISSIP 2016

Platforms Industry ImpactAccelerators

??11

Platform Accelarators IndustryImpact

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Platform Accelerators Industry Impact

?ISSIP 2016 13

Platform Accelerators Industry Impact

ISSIP 2016 14

Platform Accelarators Industry Impact

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MillionsofDevelopers

Tech Platform

+

BillionsofUsers

Platform Business

ISSIP 2016 16

Agriculture Networking & Com. Consumer Goods Energy

Education Financial Gaming Healthcare

Transportation Media Professional Services

Logistics

Local Services Operating Systems Retail Travel

17

SOURCE: Global Platform Survey, The Center for Global Enterprise, 2015

Platforms Worldwide

ISSIP 2016 18

Source: Accenture, Technology Vision 2016

ISSIP 2016 19

SMBs

SmartRegion

SmartCountry

Government

Enterprises

Universities

SmartCity

Smartworld

Smart Service Ecosystems

• People-centric,• Able to

personalize • Can scale

efficiently and globally

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Engine of Product

Innovation

Engine of Smart Service

Ecosystems

Engine of Service

Innovation

ISSIP 2016 21

Business Platform

Tech Platform

Dynamic Organizational

Model

People-Centered Design

Smart Service Ecosystems

API

Open Innovation

ISSIP 2016 22

Google AcquiresApigeeFor $625m

API Value in Smart Service Ecosystems

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Employees 76,000Suppliers 361,000iOS developers 1.4M

Revenue $233 B

Rev/employee ~$3M

Employees 1 million

Revenue $70B ($162.3B 2015)

Rev/employee ~$0.16M

2015 1984

Dynamic Organizational Models

ISSIP 2016 24

$200MCompetition– ResearchtocureDiabetes,2010

Open Innovation

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• Service ecosystems are complex

• Design thinking help generate creative solutions by understanding People (Customers, Partners, Employees, Shareholders ) in the business context.

• 85% senior execs see Design Thinking skills critical to achieve As-A-Service businesses transformation.

People—Centered Design

(Source- Accenture sponsored research: The Evolution to the As-a-Service Economy Poses Major Opportunities and Threats to Enterprises, 2015)

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Service ecosystems in need of innovation Abound…

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https://www.youtube.com/watch?v=RuMpnWxblVY

https://www.youtube.com/watch?v=QE2vKzHJlhA

Doing good and doing well

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“If we can reconceive of our government so that the interactions and the interplay between private sector, nonprofits, and government are opened up, and we use technology, data, social media in order to join forces around problems, then there’s no problem that we face in this country that is not soluble.”

– President Barack Obama

Smarter Cities, Platform for Citizen Innovations

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https://www.youtube.com/watch?time_continue=9&v=ZMUvQZqvjFg

https://www.youtube.com/watch?v=o4ag2zIH2Q0

Government Data as a Platform for Innovation

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NSF investment since 2013: $30M

European initiative helping to create ‘smarter’ services for cities across Europe

Government Investing In Service Ecosystems

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Source: Voices of workable future, Institute of the Future,, fall 2015)

People transforming work in the platform economy

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The Shape of Innovation

Source: World Economic Report, February 2016

Other future in-demand skills• Community management• Coaching• Collaboration• Programming

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Further reading….

ISSIP 2016 34

www.iese.edu

IESE Cities in Motion Index

Center for Globalization and Strategy

2015

How ISSIP promotes Smart Service Ecosystems & how you can get involved….

Our mission:“Promote service innovation for

our interconnected world.”

We help institutions and individuals to grow and be successful in our global

service economy.

36

ISSIP 2016

ISSIP Open Service Innovation Platform

Students Industry Academia

Platform Technologies

Smart Region Smart Region Smart Region

ISSIP: a Platform to Promote Smart Service Ecosystems Globally

Government

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Overview

§ Founded July 2012

§ Individual Members:

> 1000+

§ Members representation:o Universities: 150+

o Companies 100+

o Countries: 42+

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Ammar Rayes,Founding President, ISSIP; 202-2013Distinguished Engineer, Cisco Services

Haluk DemirkanBOD Member, ISSIP;Professor U. of Washington

Jeff WelserPresident (2015), ISSIP;VP Director Almaden Research, IBM

Jim SpohrerBOD Member, Secretary, Treasure, ISSIP; Director Global University Programs, IBM

Yassi MoghaddamExecutive Director, ISSIP; Formerly Bell Labs, AT&T, Lucent, Wells Fargo, & several startups

Ralph BadinelliVP, 2016, BOD Member, ISSIP;Professor Virginia Tech

Monique MorrowPresident, 2016, ISSIP;CTO-Evangelist New Frontiers Development and Engineering, Cisco Systems

Sunil Kripalani,BOD Member, ISSIP; VP Services, Cisco

Kazuo Iwano, BOD Member, ISSIPPrincipal Fellow, Center for Research and Development Strategy, JST

Leadership Team

Prashant Tyagi,BOD Member, ISSIPSenior Director IoT and Analytics, GE

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1. Convening of industry leaders, leading academic researchers, entrepreneurs, and policy influencers to:§ Empower organizations to grow through services

2. Publications for thought leadership through§ White papers§ Books – business expert press§ Journal Articles

3. Facilitating industry - academia research and & student project-based learning

4. Influencing of Standards to address Service Orientation in:§ IoT § Digital Transformation§ Analytics§ Smart Services ( retail, hospitality, healthcare, cybersecurity, cognitive

computing etc.)

How?

ISSIP 2016

Cognitive Computing

Education/ Research

Strengthen service related education and research globally

SDNAccelerate transition of SDN to spark innovative approaches to

service delivery.

Service Design

Research trends in service design and user experience

Service Innovation Framework

Apply into practice latest services research to achieve sustainable

innovation and growth

To augment and scale human expertise

Promote Service Oriented IoT reference architectures &

Standards

IoTIoT

Special Interest Groups & Communities of Interest

ISSIP 2016 41

Opportunity for Book Publishing

•Collection Title: Service Systems and Innovations in Business and Society •Co-founder & Editors: James C. Spohrer & Haluk Demirkan (on April 2011)•The primary readers are professionals, executives, researchers•ISSIP Members’ Benefits:

-Opportunity to publish -Discount on published books

# of booklets completed (published) 11# in the pipeline 17

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• Hawaii International Conference in Systems Sciences (HICSS), http://www.hicss.org/

• T-Summit, http://tsummit.org/

• Human Side of Systems Engineering, http://www.ahfe2016.org/board.html#hsse

• And, possibility of others if proposed by ISSIP Ambassadors

Co-Sponsored Conferences

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ISSIP Ambassadors: interfaces to professional associations, research centers, conferences, …

ISSIP 2016

• Geographic chapters are proposed by members and approved by the Board of Directors

• Chapters: ISSIP Germany, Italy, Switzerland

• Chapters for Japan, UK, Jordan, Australia, and others are being planned

45

ISSIP Chapters

ISSIP 2016

§ Join us: www.issip.org

§ Inquire: Info@issip.org

§ ISSIP LinkedIn Group:http://tinyurl.com/mvcmuw5

§ twitter:

@The_ISSIP, #ISSIP

Let’s Co-Create!

ISSIP 2016

고맙습니다!

Thank You!

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