tiket.com presentation for mobile monday jakarta
Post on 15-Jan-2015
945 Views
Preview:
DESCRIPTION
TRANSCRIPT
Mobile Travel Overview & Outlook
The Changing Consumer Behaviour from Offline to
Online
Also in Travel Industry …
From offline travel
agency to online
booking
Travel Website
Travel Review
• Trip Advisor
• Holiday Check
• Lonely Planet
Research/Aggregator
• Tiket.com
• Kayak.com
• Wego.com
• Skyscanner.co.id
• Traveloka.com
Booking
• Tiket.com
• Priceline
• Travelocity.com
• Expedia.com
Online Travel Trend
Increasingly, people are using mobile platforms for online booking. In APAC, over 15% are projected to book travel products and services via mobile by 2013 Asia has the largest number of mobile subscribers in the world (2.1 bn) with a forecasted growth of 50% by 2020 (Top 5 Travel Trends, eyefortravel.com, 2012)
Coolinfographic, May 2012
2014 • Mobile internet should take over desktop
internet usage
2016 • Mobile commerce is expected to grow by
55%
2021
• Consumers are likely to spend as much as $30.5 bn on purchases through their mobile phones
The Future of Travel
The Future of Travel
12% have downloaded travel-related Mobile Apps
17% have research a trip
on a mobile app
3% have booked their
trip on mobile
3 in 4 active travellers use mobile device
while travelling
TIKET.COM PERSPECTIVE Only B2C transactions
Web and Mobile Comparison
Unique Paying Customers
90,90%
9,10%
Desktop Browser
Mobile Browser
Tiket.com B2C transaction 2012
Quantity of flight transactions
90,73%
9,27%
Desktop Browser
Mobile Browser
Tiket.com B2C transaction 2012
Mobile Web VS Mobile Apps
Unique Paying Customers for Flight
68,97%
31,03%
Mobile Apps
Mobile Browser
Tiket.com B2C flight transaction 2012
Quantity of flight transactions
72,09%
27,91%
Mobile Apps
Mobile Browser
Tiket.com B2C flight transaction 2012
Unique Paying Customers
11,62%
5,23%
52,22%
30,93% Mobile Apps
Mobile Browser
Desktop Browser
Travel Aggregator
Tiket.com B2C flight transaction 2012
Mobile Usage is Increasing
top related