time = money: marketing lifehacks

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Time = Money: Marketing Lifehacks

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

CO-FOUNDER

DIGITAL MARKETING CONSULTANT SPECIALISING IN SEO, ANALYTICS & UX

NED@AVITADIGITAL.COM / @NEDPOULTER / WWW.NEDPOULTER.COM

I’M NED POULTER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

WHY I’M HERE

I have a problem…

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

I’m easily distracted

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

WHY I’M HERE

Many of you have the same problems as me…

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Hard Truth #1Marketing is a services industry. We sell our time.

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Hard Truth #2Commoditising time is difficult.

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Hard Truth #3Forecasting time is often even harder. Time doesn’t work like a financial budget.

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Hard Truth #4Small business owners famously have a lack of it.

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

MY GOALShare with you the ways I minimise time on repetitive tasks.

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

MY GOALSave you time!

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

FACTWe spend 28% of our workweek on email

[Source: McKinsey & Company]

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

OUR TOOLS

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

#1“I WANT TO MAINTAIN MY SOCIAL ACCOUNTS, BUT I DON’T HAVE TIME!”

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

AUTOMATE!

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

YOUR TOOLS

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

BRING EVERYTHING TOGETHER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SOME OF MY FAVOURITE IFTTT RECIPES

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

PRO TIP: - Use Tweriod (free) or SocialBro (Paid) - Understand when your followers are online

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SET YOUR SCHEDULE IN BUFFER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SIT BACK AND LET THE ROBOTS DO THE WORK…

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

#2“I SPEND MY DAY FLICKING BETWEEN MY PHONE AND MY COMPUTER”

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

HACK YOUR NOTIFICATIONS…

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

TURN OFF YOUR NOTIFICATIONS

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

CUSTOMISE YOUR ALERTS

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SEND SMS FROM YOUR COMPUTER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

#3“TOO MANY F**KING EMAILS!”

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Solutions1. Reduce clutter in your inbox2. Filter!3. ‘Roll up’ email subscriptions4. Only check it at certain time intervals

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

MIGRATE ALL ACCOUNTS TO GMAIL

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

‘SEND MAIL AS’ - MULTIPLE ALIASES - ONE ACCOUNT

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

DEAL WITH YOUR INBOX - ACT - DEFER - DELETE

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

FILTER OUT ANYTHING NON-URGENT

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

PRO TIP: - Use this filter! - Filter all non-urgent emails to different folder

"opt-out" OR unsubscribe OR "viewing the newsletter" OR "privacy policy" OR enews OR "edit your preferences" OR "email notifications" OR "update profile" OR smartunsubscribe OR secureunsubscribe OR yahoogroups OR "manage your account" OR "group-digests" OR "mailing list" OR "ensure delivery" OR "Manage your subscription" OR "click here to view" OR "view as web" OR "mailing list"

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

PRO TIP: - Add everything you still want to see in your inbox in the ‘doesn’t have’ field

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

FOLLOWUP.CC - SCHEDULE A TIME TO REAPPEAR IN YOUR INBOX

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

AUTO-ADVANCE

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SEND AND ARCHIVE

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

UNROLL.ME - ALL SUBSCRIBED EMAILS - ONCE DAILY/WEEKLY

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

UNROLL.ME - CATEGORISES EMAILS

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

UNROLL.ME - 1-CLICK UNSUBSCRIBE

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

MAILSTROM

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

MAILSTROM - SORT OUT THE CRAP

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

PRO TIP - USE MAILSTROM’S ‘CHILL’ FEATURE - HIDE MESSAGES UNTIL SET DATE

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

SUMMARY:

- Minimise time spent on repetitive activities

- Disband the optional and focus on the essential

- Create systems of automation that you can ‘set and

forget’

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

THANKS FOR LISTENING!

BRIGHTONSEO 2014

TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Image credit:

Money – https://www.flickr.com/photos/9853727@N05Time + clock - https://www.flickr.com/photos/anythreewords/Old till - https://www.flickr.com/photos/frinky/Prediction - https://www.flickr.com/photos/streamishmc/Robot - https://www.flickr.com/photos/24375810@N06/Kite - https://www.flickr.com/photos/brainsik/Traffic light - https://www.flickr.com/photos/grendelkhan/Productivity - https://www.flickr.com/photos/smemon/Lifebelt - https://www.flickr.com/photos/emil2/Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/Brain Icon - https://www.iconfinder.com/quizanswersMac icon - https://www.iconfinder.com/GimpopoHands up - https://flic.kr/p/8ypn4hTime = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/