time to update · holds especially true with all things online, including your independent...
Post on 15-Sep-2020
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Time to Update:
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We are living in the digital age—an era where
technology is advancing at breakneck speeds, and
where yesterday’s perk is now today’s expectation. This
holds especially true with all things online, including your
independent insurance agency’s website. If you haven’t
taken a look at your site lately, chances are you’re
behind the times.
It’s time to take a look, reassess, and make
some changes to get your website back in the
game. This guide will highlight the signs you
need to update, and provide helpful tips for
bringing your website up to code.
signs
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CONTENTSYour site doesn’t adapt ........................................................................... 4
Your page doesn’t move ......................................................................... 5
Your design hasn’t changed ................................................................... 6
Your information is old ............................................................................ 7
Your site can’t be found .......................................................................... 8
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Responsiveness is key. Having a responsive site
means it adapts to different device’s screen sizes, so it
can be viewed with the same clarity on laptops, tablets,
smartphones, and devices yet to be made. It’s more
than just being mobile friendly: responsive sites have
multiple layouts that adjust depending on the device.
Creating a responsive website is easy and with platforms
such as Squarespace, and most modern CSS platforms
allow for easy conversion. However, you should always
preview and test first, working out any kinks before
making it live.
Your site doesn’t adapt
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It’s important to have dynamic elements
on your site, such as videos, social media
feeds, and maps. It’s okay to have static
elements on your website, just make sure
they’re balanced with something that’s
in motion. Many sites now use roll over
options and other interactive elements to
keep users engaged. Get ideas from looking
at other service sites, such as healthcare
providers or real estate companies. Look
for ways to allow users to provide input and
see what others have said through a forum
or feedback section.
Your page doesn’t move
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If it’s been over two years since you created your agency’s
website, you’re overdue for a redesign. No longer are text
and image boxes the norm. Modern sites are now mixing
more sophisticated color pallettes and shapes, to convey
content. Style elements have updates as well, with more
user-friendly controls and engaging graphics to guide the
viewer. Widgets and tiles are taking over as the new menu
navigation. Begin to think about integrating a few of these
key elements on your site.
Your design hasn’t changed
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Your information is oldAlong with including dynamic elements, your
website needs to have new information.
This doesn’t mean changing your content
daily. Instead, create pieces that can be
easily updated. Social media feeds are
great, as is adding a blog or “tip of the
day.” Updating your employee information,
office contact info, and adding new photos
frequently are also relevant. Continual
updates show you are engaged in your web
presence, which reflects well on your search
engine rankings.
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Your site can’t befoundThe worst problem you can have is that your
site has a low searchability. If you’re showing
up on page 4 or 5 for insurance agency search
results, chances are no one will find your site.
You can increase your searchability by following
the above tips to update designs, be dynamic,
and make your site responsive.
You can also boost your relevance in search
results by focusing on keywords, including
in page titles and image descriptions in your
site’s metadata. Local keywords are especially
relevant for independent agencies. Also,
regularly updated, succinct content makes it
easy for a web crawler to evaluate your site and
move you up in the ranks.
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These tips are only the beginning! A great
website stands out, so keep your eye open
for ways to make your agency’s page more
searchable, user friendly, and efficient. We at
SIS know the importance of keeping up with
the best and most effective technology, which
is why we regularly evaluate ad update our
Partner XE agency management system.
Our latest version, Partner XE 2015,
promises a better user experience, enhanced
functionality, and more efficient workflow.
To find out more about the latest updates,
contact us today at sales@sisware.com.
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About SISHeadquartered in Columbus, Ohio, Strategic Insurance Software
(SIS) is the team behind Partner XE—an innovative web-based
insurance agency management system that helps independent
agencies streamline workflow and grow their business. Built on
a foundation of strong technology and exceptional service, we’re
moving forward with a constant eye on innovation that will make
independent agents’ lives easier.
About Partner XESupporting downloads from over 300 carriers, real time interaction,
integrated agency accounting, and much more, Partner XE is a full-
featured agency management system at an affordable cost for the
independent insurance agency. For more information, please visit
www.sisware.com.
4181 Arlingate Plaza, Columbus, Ohio 43228 800.747.9273 | www.sisware.com
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