to dita or not to dita
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contentstrategy101.com
To DITA or not to DITA?
Sarah O’Keefe (@sarahokeefe), ScriptoriumAlyssa Fox (@afox98), NetIQ
Toni Mantych (@tcmpdx), ADP
flickr: pleeker
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Before we begin…
❖ Everyone is muted except for the presenter
❖ Please ask your questions through the Questions area in the webcast interface
❖ The presentation is being recorded; attendees do not appear in the recording
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Sarah O’Keefe @sarahokeefe❖ Founder and president, Scriptorium
Publishing, www.scriptorium.com
❖ Based in North Carolina
❖ Coauthor with Alan Pringle of Content Strategy 101 (just released!)
❖ Interested in collision of content, publishing, and technology
contentstrategy101.com
Alyssa Fox@afox98
❖ Senior Manager of Information Development, NetIQ
❖ STC Secretary and 2012 Summit Program Chair
❖ 15+ years of tech comm
❖ Interested in usability, targeted documentation, and Agile
❖ Houston, Texas
contentstrategy101.com
Toni Mantych@tcmpdx❖ Information Architect, ADP
❖ Overseeing migration of 60 people to DITA
❖ 20+ years as a writer; 10+ years in tech comm
❖ Portland, Oregon
contentstrategy101.com
contentstrategy101.com
Agenda
❖ Why DITA? (Toni)
❖ Why not DITA? (Alyssa)
❖ Advantages and disadvantages
❖ Most important factors in the decision
❖ Mistakes were made
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To DITA… (Toni)
flickr: roryfinneren
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…or not to DITA (Alyssa)
flickr: thegirlsny
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Biggest advantage (Toni)
flickr: bunnicula
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Biggest advantage (Alyssa)
flickr: jayhem
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Biggest challenge (Toni)
flickr: ryanh
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flickr: onmagazine
Biggest challenge (Alyssa)
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Decision factors
❖ Team size
❖ Deliverable requirements
❖ Localization requirements
❖ Skill sets
❖ Budget
❖ Corporate culture
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No business case…
❖ Overwhelming cost of migration
❖ Little reuse
❖ Need for authoring flexibility
❖ No localization
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Can’t meet requirements with current toolset…❖ Custom deliverable formats
❖ Need for heavy metadata
❖ Flexibility
❖ Localization
❖ Component-based product architecture
flickr: ndanger
Lessons learned…
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What could change your decision?
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flickr: ted_major
What could change your decision?
contentstrategy101.com
flickr: ndanger
Getting off the platform
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Sample business cases
❖ http://www.contentstrategy101.com/
❖ 8 case studies
❖ Sample cost calculations
contentstrategy101.com
❖ Available now!
❖ Print, EPUB, and Kindle
❖ www.contentstrategy101.com
Scriptorium Publishing Services, Inc.P.O. Box 12761 Research Triangle Park, NC 27709 USA
Poor content has profound e!ects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.
“As experienced practitioners, O’Keefe and Pringle have performed a real service to our industry by providing a very practical guide that will ultimately lead people to come to grips with the real content within their organizations.”Joe Gollner, Director, Gnostyx Research
“A blueprint for planning and implementing successful content projects.”Scott Abel, !e Content Wrangler
“O’Keefe and Pringle’s take on content strategy for technical communicators is a reminder that regardless of our background—marketing or tech, web or print—we need to get out of our silos and work together toward our one real goal: helping our customers.” Sara Wachter-Boettcher, content strategist and author of Content Everywhere
Join the conversation at contentstrategy101.com.
Content Strategy 101Transform Technical Content into a Business Asset
Sarah S. O’Keefe Alan S. Pringle
Foreword by Ann Rockley
Content Strategy 101 Sarah S. O’Keefe and Alan S. Pringle
contentstrategy101.com
Upcoming events
❖ Business case for content strategy in tech comm webcast
❖ Lavacon conference (Portland, OR)
❖ tekom/tcworld (Germany)
❖ Register/more information at www.scriptorium.com/events
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Questions?
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