tom hunt – community development worker. the general public think we look like this…

What should good prevention work with MSM

look like?Tom Hunt – Community Development

Worker

The general public think we look like this…

MSM

The commissioners think we look like this…

MSM

Our straight friends think we should look like this…

MSM

But really we are like this…??????????

MSM

What we should be doing is this…

MSM

What some MSM are doing is…

MSM

Posters National TV campaign using shock tactics Leaflets Condoms & lube Face to face outreach/121s Scaring the bejesus out of MSM

Traditional HIV/STI Prevention for MSM

Target audience increasingly split into separate communities of interest

Different bars/events aimed at communities Websites making it easier for MSM to find

their specialist interest Even specialist Pride/Gay targeted events…

Folsom, Bearcelona, Hustlaball Changes in MSM culture?

HOMOgeneous?

Mobile internet…

Disruptive technologies…

Gay niche/fetish websites…

Disruptive technologies

Medical interventions…

Disruptive technologies

Opportunity to engage with SMARPs?

Get a presence on the most popular generalist sites/apps and the most popular niche sites/apps

Think about what target audiences and/or SMARPs you want to reach

Use their technology to reach MSM, i.e. GROWLr SHOUT! – broadcast messages or use a passive approach to reduce cost, i.e. BBRTS

Mobile and Websites

Use popular general social networking sites such as Twitter, Facebook and your own websites to spread articles, news, create dialogues with your target audience (invite them to discuss)

Create content: YouTube, podcasts, vodcasts Short, snappy & funny. Have a human face to the organisation…

Social networking & content

Declining use of cruising outdoors HUGE increase in virtual cruising & sauna

use Maybe not so many men met at PSE…

however condom and lube needed PSE targets MSM not traditionally accessing

“gay” virtual cruising? Sauna outreach HUGELY important

accessing SMARPS

To Cruise or not to Cruise?

MSM should be able to access supplies in bars, saunas, cruising areas, events & while

expensive…through the post. Postal condoms means cost effective

targeting MSM in rural areas, MSM who don’t access LGB&T* venues & distributing specialist condoms/sizes.

Condom & Lube

Internet driving an increase in MSM self-organisation for social groups and niche interests

Gay-led organisations to facilitate groups meeting as much as possible if venues needed and take a step back from generating them

Access groups offering training and/or tap into their networks for condom packing or other community engagement activities

Training sessions open to all MSM on better gay sex etc, a great way to engage with MSM not in groups

Groups/Training

Research, Evidence & Reference

On as many platforms as possible, bearing in mind financial and systemic constraints…

Being innovative and attention grabbing No longer creating social groups but accessing

groups Being approachable and responsive to new

challenges

In short…Being TOTAL attention

whores

Different approaches