top 10 website needs for manufacturers- webinar held january 30, 2014

28 Elementsof a Modern Manufacturer’s WebsiteThanks for joining!We will be going live at 1:03PM CST.

Connect With Us

Today’s Presenter:

Darren Johnson is business development manager for PureDriven.

Connect with him on LinkedIn.

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JOIN THE “MANUFACTURING LEAD GROWTH WEBINARS” GROUP ON LINKEDIN

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LINK http://www.linkedin.com/groups/Manufacturing-Lead-Growth-Webinars-6599760

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TWEET your commentary and answers to the questions with the hashtag: #LeadGrowth

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Document the Scope of Work

Before a website development company begins designing and building your website, they should create a basic Scope and Specifications Document with you.

Would you ever consider manufacturing a product without plans?

The document should include technical information, as well as principles that are common to any project:

Project BackgroundCompany background, project description, budget, time frame.

Target AudienceDefine the main users, including their demographics, comfort with technology, and Internet access. Estimate the amount of traffic expected.

Design RequirementsCorporate branding, colors, fonts, images, video.

InfrastructureHosting, mobile, e-commerce, development platform, dealer or staffing portals.

FunctionalityProgramming requirements, data capture, marketing platform integration, content management systems, interactive or unique features.

Maintenance and MarketingWebsite or content updates, marketing plans.

When visitors first come to your website, they are going to make a split-second decision as to whether your company makes the product they are looking for or if you provide the service they need.

Your company only has about 5 seconds to communicate their value through what your website looks like.

If manufacturers do not have a high-quality, consumer-facing site, they are missing a huge opportunity with:

The ultimate purchaser of a product, even if he or she has no direct relationship with the manufacturer. The end user is likely to use the Web to research the products they are considering.

Distributors, retailers, and other channel partners, who need up-to-date, detailed information about the manufacturer's products. Distributing printed datasheets and catalogs, or even e-mailing PDFs, is expensive and inefficient, compared with having everything available in a Web-based repository.

Navigation

Navigation

Using the Right Images

Poll:Have you acted like a customer

with your website?

Mobile

Responsive mobile design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website is being displayed on.

In contrast, a dedicated mobile design is a template. It is a completely separate website from your main site, requiring you to have a second, mobile-only website or subdomain (ex: http://m.url.com or http://url.com/mobile). Dedicated mobile templates are built for each specific site, not per screen size.

RESPONSIVE

vs.

DEDICATED

Poll: Do you have a mobile version of your website? Is it Dedicated or Responsive? .

Dealer / Reseller Portal

Upload and manage his/her stock online.

Provide access to all the key products, warranty, services,

auction and bidding for maximizing sales in the

market.

Extend business experience, provide marketing tools, and

maximize sales and commissions.

PortalOpen positions, job descriptions, pre-

applications, and more.

Potential RecruitPotential Recruit

Staffing Portal

E-commerce

The checkout process should adhere to principles of great design for all e-commerce websites,

A modern e-commerce site must also have a search bar at the top of the site that works. Most products have variables associated with the product number. Make sure that all of these variations are searchable.

Search Bar

Search Engine OptimizationSearch engine optimization (SEO) is the process of enhancing the visibility of a brand's Web presence for organic (free) search results rankings.

URL

PAGE

TITLE

PAGE

HEADING

H1-H2

META TAG

DESCRIPTION

IMAGE ALT

ATTRIBUTES

INTERNAL LINKS

BODY

CONTENT

Content: Quality First, Then Quantity

Spec

Sheets

Product Information

Start your free trial of the ALG Software today

Our Accelerated Lead Growth (ALG) Program couples inbound marketing with additional Internet marketing tactics to build leads for our customers.

The ALG program combines the ALG marketing software with PureDriven’s marketing strategies.

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Get More SalesWith Email, Lead

Intelligence, and

Marketing Automation

Get More LeadsWith Landing Pages, Calls-To-

Action, and Forms Building

Tools

Get More TrafficWith SEO, Social Media,

and Blogging Tools

Calls-to-Action

Calls-to-action (CTAs) are the elements on your website that drive visitors to take an action, whether it is a whitepaper download, contacting sales, or product purchase.

CTAs

Landing Pages

Landing pages are used to convert visitors into leads by completing a transaction or by collecting contact information from them. Effective landing pages are what will turn your website into a lead generating machine.

Headline

Brief description of the offer/CTA

Form to capture

information

At least one supporting

image

Forms

A form on a landing page is the key to converting your prospects into leads when it is time for people to purchase, sign-up, or download an offer.

Thank You

www.puredriven.com

marketing@puredriven.com

218-834-3170

QUESTIONS?