top 20 content marketing resources

Joe Pulizzi, founder of the

Content Marketing Institute,

teaches readers how to

build a content marketing

strategy from the ground up.

Contently’s online magazine provides

unique content marketing examples,

news, and insights…and is usually good

for a laugh or two.

This ebook from Kapost

includes workflow templates

for creating, publishing, and

promoting content.

This comprehensive post on

the Moz Blog provides a

step-by-step content

marketing strategy

framework.

Content marketing thought

leader, speaker, and consultant

Heidi Cohen’s blog provides

insights for content marketing

and beyond.

This LinkedIn Group is a great place to

start conversations and get new content

marketing ideas from over 15,000

industry professionals.

Ann Handley and C.C.

Chapman teach marketers to

create effective content that

engages audiences.

CoSchedule is a simple drag and drop calendar

that helps you organize content and schedule blog

and social media posts. Great for content

marketers, bloggers, and social media managers.

Marketo and Rand

Fishkin teamed up to

create this SlideShare

presentation on the

top 5 reasons content

marketing fails.

This ebook from

Hubspot provides a

roadmap for creating

a successful content

marketing strategy.

Content Marketing Institute’s

daily or weekly newsletters

deliver articles and insights

straight to your inbox.

Content marketing thought

leader Jay Baer’s blog is a

great resource for content

marketing strategy and

education.

Started by content strategy consultant

Hilary Marsh in 2009, the Content

Strategy LinkedIn Group

has grown to over 21,000 members.

Education, training, and

professional development for

today’s modern marketer.

Moz Academy

features a collection

of marketing

education videos,

including several

content marketing

videos by Rand

Fishkin and Cyrus

Shepard.

Authors Kristina Halvorson

and Melissa Rach wrote

this handbook for creating

successful content

marketing strategies.

Find thought leaders and topics to

drive content strategy and

persona identification.

This post on the Moz blog

offers tips for setting

content marketing goals,

developing buyer personas,

and creating content to get

leads.

Marketo shows why

visual content is the

key to inbound

marketing success

in one of their most

viewed SlideShare

presentations.

Think your industry, product,

or service is too boring to

have a successful content

marketing strategy? Learn

how these “boring”

companies use effective

storytelling to sell their

products.

THANKS FOR READING!

If your healthcare or tech company needs marketing help, contact us today!

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