top eleven: the road to the top via emerging markets - nikola cavic - game connection europe 2012

The road to the top via emerging

markets

Nikola Cavic

Game Connection, Paris 2012

Agenda

Nordeus

Top Eleven

Top Eleven players

Presence in the emerging markets

Acquisitions channels

Monetization

Retention tactics

Q & A

About Nordeus

Founded in 2009 in Belgrade, Serbia

Talented and growing team: • Start of 2012 – less than 30 employees • End of 2012 – close to 100 employees • 2013 – over 200 employees

Our motto: Play anywhere, anytime

International recognized as one of the most successful and innovating gaming companies

Awards

“People’s choice best start-up” at London Web Summit Red Herring's “Top 100 Most Innovative Tech Companies in Europe” “The Best Gaming Startup” at Europas Awards “25 Hottest tech companies in Europe” by Techtour “25 fastest growing internet companies in Europe” at NOAH London 2012 “Best employer in Serbia” 2012

Top Eleven

The most popular online Sports game in the World!

Launched in May 2010

Free to play

Global reach - played in over 180 countries worldwide

Localized in 34 languages

Available on several platforms

Top Eleven - Platforms

Top Eleven – Screen shots

Top Eleven – Active Users Growth

Constant growth since launch 2.2 million active daily users 6.5 million active monthly users

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

5/9

/10

6/9

/10

7/9

/10

8/9

/10

9/9

/10

10

/9/1

0

11

/9/1

0

12

/9/1

0

1/9

/11

2/9

/11

3/9

/11

4/9

/11

5/9

/11

6/9

/11

7/9

/11

8/9

/11

9/9

/11

10

/9/1

1

11

/9/1

1

12

/9/1

1

1/9

/12

2/9

/12

3/9

/12

4/9

/12

5/9

/12

6/9

/12

7/9

/12

8/9

/12

9/9

/12

10

/9/1

2

11

/9/1

2

Daily Active Users

Top Eleven – Player Engagement

12.98%

5.51%

3.38%

9.23%

14.07%

23.84%

31.00%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

1

2

3

4 - 8

9 - 24

25 - 99

100 +

Visits per month / percentage of total users

Highly active and engaged players 33% log in every day! “Stickiness factor” one of the highest in the industry Average play session is 10 minutes Over 2 million hard core fans!

Top Eleven – Player Demographics

57% 25%

8%

5%

5%

Europe Asia South America Africa N. America

34%

35%

15%

4% 1% 1%

13-17 18-24 25-34 35-44 45-54 55+

93%

7%

Male Female

Top Eleven – Top 10 markets

Turkey

Thailand

Indonesia

Brazil

Italy

Germany

Israel

Romania

Malaysia

Serbia

Acquisition Channels

Referrals

Facebook Ads

App Centers

Social Media

SEO

Online advertising

Misc. (PR, Print, TV, Events)

Cost of UA per country

Turkey Thailand UAE Brazil Israel Germany UK US

Acquisition cost per user

Facebook App Center

Social Media

Monetization

Top Grossing App !

Payment methods

In-app purchases

Offer Wall

Top Eleven Toolbar

Product / Brand Placement

Video / Banner advertising

Retention !

Thailand Turkey Israel UAE Brazil Germany UK US

Thailand Turkey Israel UAE Brazil Germany UK US

Offer Wall & Toolbar

Product & Brand Placement

Retention tactics

Content !

Community

Events

Top Eleven Merchandise

Real Life

Content

Top Eleven Community

Official Top Eleven Social Media Channels Facebook Page: 4 millions fans Twitter, Google+, Youtube Access to the audience passionate about football

Top Eleven Website

Official Top Eleven Website Official Forums Blog Top Eleven News Support & Knowledge base

Contact Info

Nikola Cavic

Head of Business Development

Email: nikolac@nordeus.com