top seo tips your competitors don't want you to know in 2012

Top SEO Tips Your Competitors Don’t Want You To Know in 2012 Strategies for staying one step ahead of the rest

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Want to learn more?

Contact us for a complimentary SEO Analysis. Details at

end of webinar.

Housekeeping Items

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1 The Power of SEO Why SEO is a competitive advantage for companies in

2012

2 Competitive Analysis Uncovering what your competitors are doing with their SEO

programs

3 Measuring Success How to monitor and improve your SEO results

Webinar Agenda

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1 The Power of SEO Why SEO is a competitive advantage for companies in

2012

2 Competitive Analysis Uncovering what your competitors are doing with their SEO

programs

3 Measuring Success How to monitor and improve your SEO results

Webinar Agenda

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Courtesy: SEOmoz

Search engine use is growing rapidly

1 Why Search Marketing Matters

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Currently, there are more

than 3 billion

searches/day on Google

Courtesy: SEOmoz

Search engine use is growing rapidly

1 Why Search Marketing Matters

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Source : Webmarketing123 2011 Digital Marketing Survey

Over 500 B2B and B2C marketers indicated that SEO makes the biggest impact in achieving their digital marketing goals

1 What Marketers Say

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Source : Jupiter Research, 2010

If you are not on the 1st page, you are invisible to most searchers

1 Search Engine User Behavior

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Turn to Google’s own data for discovering SEO opportunities

1 Keyword Discovery

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Key Action #1

1. Google the most important keyword to your business.

2. Where does your website rank? Where do your top competitors rank?

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1 The Power of SEO Why SEO is a competitive advantage for companies in

2012

2 Competitive Analysis Uncovering what your competitors are doing with their SEO

programs

3 Measuring Success How to monitor and improve your SEO results

Webinar Agenda

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• Search engines learn what your site is about by reading your content

• Optimal site content will sound natural to readers but also include mentions of targeted keywords

2 Website Content How to write for search engines

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What We See

2 Website Content What Google Sees

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Main Elements Consist of:

a) Page Title

b) Description

c) And sometimes… Keywords

What it is

2 Meta Content

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Main Elements Consist of:

a) Page Title

b) Description

c) And sometimes… Keywords

What it is

2 Meta Content

Facebook Groups: B2B Lead Gen

Keywords in the First or Second Position of the Page Title Have the Highest Impact!

Include descriptive keywords and phrases in page titles

2 Meta Content

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2 Develop Content Silos Consider your site’s thematic structure

• Thematically Group Pages

Around Keywords

• Link Pages Within The Same

Groups To Further Strengthen

Theme of Website

• Search Engine Spiders Can

See a Theme Across Your Site

That Makes Sense

Mobile

Enterprise

SMB

Other Relevant Internal Pages

Mobile SMB Enterprise

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Develop a “mapping” document that targets 3-5 keywords per page

2 How Many Keywords To Target Per Page?

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2 Inbound Links Links from other highly relevant websites, back to yours

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Key Action #2

1. Visit you top competitor’s home page

2. View the source code and locate what keywords are in the <title> and <description> tags

3. How does this compare with your SEO strategy?

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1 The Power of SEO Why SEO is a competitive advantage for companies in

2012

2 Competitive Analysis Uncovering what your competitors are doing with their SEO

programs

3 Measuring Success How to monitor and improve your SEO results

Webinar Agenda

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@bradleywjoe

Why SEO matters

3 SEO is a Means to an End

Keyword

Rankings

Increased

Traffic

Lead and

Sales

1

2

3

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Measured on a weekly, bi-weekly, or monthly basis

3 Keyword Rankings

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Filter out “branded” traffic

Measures effectiveness of SEO program

3 Organic Search Traffic

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Set up Goals

• Define conversions for your business goals

• Set your goal values

• Analyze which keywords are leading to more

conversions and work to strengthen them in your

links and content

• Consider removing poor-performing keywords from

your campaign

• Observe where visitors abandon the goal path and

analyze the data to determine why

Ties SEO effectiveness to lead and sales flow

3 Goal Tracking

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5 How to Measure ROI Full Funnel Digital Visibility

- Most marketers would

attribute sales to last

touch, i.e. “closers”

- Reality is that there are several

touch points before the “closer”

that influenced the purchase

decision

- Marketing currently gets no

credit for these!

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Measuring SEO effectiveness by identifying keywords that drove the best conversions and sales

3 The Best SEO Reporting

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On-Page Changes

Link Building

Tracking Spider Crawls

Monitoring Visitor Analytic Data

Measuring Improvement in Rankings, Site

Engagement, and Lead Flow

On a monthly basis, on and off-page optimizations need to work in tandem to drive continued success. Rely on analytics to guide decision making.

3 The SEO Process

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Key Action #3

1. What is the goal of your website (leads, form fill outs, sales)?

2. Can you identify the top 5 keywords that drove the most leads/sales last month?

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• Begin Optimization Now: SEO is constantly evolving.

Capitalize on your core keywords before the competition does.

• SEO Success Takes Time and Resources: Executing SEO

correctly requires full-time resources. Optimizing for a set of

keywords requires relevant content, inbound links, and website

structure.

• Achieve 2012 Marketing Goals: SEO one of the most efficient

way to drive lead and sales flow. Regardless of tactics utilized,

don’t lose site of overall strategy and expected outcomes.

Key Takeaways

Thank You!

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Contact Us about Qualifying for a Complimentary Analysis

- “Cost of the Problem” Analysis: Discover the cost of not

ranking in the top positions on search engines. How much

revenue is being lost to competitors with the best rankings?

- Competitive Report: Find out where you rank against your top

competitors and what tactics they’re employing

- ROI Tracking: Detailing the keywords and sources that visitors

are using to discover your website and if those visitors are

converting into leads and sales

Please contact:

contact@webmarketing123.com