“top social gaming trends in 2011″

Private and Confidential

Casual Gaming Trends

May 2011

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Introduction to 6Waves

From game developer to publisher

StartedAs

Developer

DifferentiatedBy

Localization

Switched To

Publishing

Funded By

Insight

Expand Reach

and Platforms

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Agenda

GamesBrandingPaymentMonetizationUsers marketsCross platform

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Games

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A Crowded Space…

New developers jump-in as Facebook replaces declining Social Networks (Myspace, Orkut, VZ, ect..)

New entrants from traditional browser game developers (Nexon, Game Duell, ect..)

Maturing Facebook gamers and high ARPU push developers to launch new types of Facebook games

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From Subscription To Free-to-play

Casual games “Hiden object” and “connect 3” games

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Hardcore games

MMO games3D Unity Platform games

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Branding

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Brands Matter!

Need to differentiate into a crowded gaming market

Leverage existing fan base on FacebookFacilitate user’s conversion and virality Improves payrate and monetization

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• Brad Paisley: 2 Million fans on Facebook !

Celebrities

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TV Shows

Leverage popular series or TV shows

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Sports

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Branded Virtual Goods

The new monetization frontier….Snoop Dog on Weeworld

Cascadian Farm on Farmville

Mafia War and Public Enemy

Gagaville on Farmville

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Payment

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One currency to rule them all..

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Facebook Credit adoption

Pay Rate

Switched to FBC as in-game currencies

Source: 6waves Internal

Significant increase in Pay Rate

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Improved monetization

Launch of prepaid card and gifts cardsFrictionless Credits Micropayments“Buy with friends”International reach (My Card)

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Monetization

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MAU vs. Paying Users

MAU (index)Pay Users (index)

Source: 6waves Internal, Q1’11

Growth in Paying Users compensates MAU decline

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ARPU Trend

ARPU (index)

Source: 6waves Internal, Q1’11

Better games directly impact bottom line

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Users Markets

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Limited growth for mature markets US, UK, FR and TW

Mature Markets

United States

United Kingdom

France Taiwan

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Emerging markets grow both FB user and gamers

Rising stars in 2011

Russia Turkey

Saudi Arabia

Brazil

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Cross-platform gaming

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Complement Web Offer

Mobile access by 200 Million users Offer on IOS (iPhone & iPad) and

AndroidCompanion (light version)

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Thanks!