top tips for a successful website at the ava regional meeting

Top Tips for a Successful Website

By Nigel Harding

AVA Regional Meeting South East7 February 2013

Agenda● Your website, your shop

window● Understanding your target

audience● Driving traffic to your

website.

1. Your shop window

Check list:● Establish/re-enforce corporate ID● Use consistent, complimentary colours● Use good quality photography

– Good lighting, relaxed professional look, no holiday snaps

● Importance of usability

– Different form factors (smartphones, tablets)

Colour wheel

Photography

Which would you choose?

●

●

Responsive Web Design

Some Facts & Figures● There are more mobile phones in the UK than people

● The number of smartphone searchers doubles every two months

● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)

● Smartphone sales overtook PC sales last year (two years earlier than expected)

● In three years time, tablet sales will be bigger than PC sales

● Smartphone sales will continue to grow – will be 3 times the sales of PCs

● 52% of UK mobile phone users have a smartphone

2. Your target audience

Check list● Understand who you are trying to reach

– Demographics (age, sex, niches)– Suitable colours & style that appeal– Personas

● Tell your audience what you want them to do– i.e. “Call to action”, telephone, complete a form, click on a “buy”

button

Vending machine industry persona

● Vending machine operator company● Facilities Management for SMEs/corporates● Target audience, think about...

● Male? – most likely● Age? - 28-45?● Role? - CEO/COO/MD?● Disposition? - quite analytical

3. Driving traffic to your website

Build it and they will come?

Internet Marketing

● SEO/PPC● Social Media

● Facebook● Twitter● LinkedIn

● Email Marketing● Directories & Listings● Online Advertising

What is SEO (Search Engine Optimisation)?

● Organic● Make your website content naturally relevant to Google

searches● Involves analysis, editing web content, adding new

content, constantly reviewing results and tweaking

● Pay per click● Google shows free ads (impressions)● You pay for each click through to your site● You can set a budget

SEO

Questions?

Email: nigel@amodeowebdesign.co.uk