torque real estate overview

Building Brands !

Marketing for Real Estate

©2013 Torque brand strategy

Torque Agile Marketing/Branding Process

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BACKGROUND • Objectives • Offerings • Competition • Market presence • Sales process

KEYS TO LEARN • Market landscape • Macro Trends • Target consumers,

competitors, distribution channels, and technology

• Customer need • Buying and purchase

process • Opportunity • Customer tribe profiles • Go-to-market

hypothesis

AGILE TESTING • Pilot marketing objectives

and strategy • Creative ideation • Low-cost pilot to test:

- Tribes - Communication channels - Message and offer

AGILE SCALING • Build on successes • Growth metrics • Growth Tribes • Growth media • Growth communication

channels

Discover » Focus » Launch » Build on Success Scale»

MARKET INNOVATION • Innovate & Refine

• Offer • Product • Message • Channel

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TAWANI E N T E R P R I S E S

Torque Clients Served

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2

Direct Mail

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Office ownership reduces costs, increases cash flow and enables appreciation in value.

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55 W. Monroe marketing project 12

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X marks your spec suite.

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mos ducimui blanditiis praesentium volup

tatum deleniti atque corrupti quos dolores

et quas molestias excepnt occaecati cupidi.

At vero eos et accusamus et iusto dignissi-

mos ducimui blanditiis praesentium volup

tatum deleniti atque corrupti quos dolores

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AT VERO EOS ET ACCUSAMUS ET IUSTO

DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-

SENTIUM VOLUPTATUM DELENITI ATQUE

CORRUPTI QUOS DOLORES ET QUAS

MOLESTIAS EXCEPNT OCCAECATI CUPIDI.

PROGRESS DEPENDS

ON UNREASONABLE

EXPECTATIONS.

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At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi

INDEPENDENT OWNERSHIP CREATES A SHORT CHAIN OF COMMAND...WITH CLI-

ENTS AT THE TOP.

At vero eos et accusamus et iusto dignissi-

mos ducimui blanditiis praesentium volup

tatum deleniti atque corrupti quos dolores

et quas molestias excepnt occaecati cupidi.

At vero eos et accusamus et iusto dignissi-

mos ducimui blanditiis praesentium volup

tatum deleniti atque corrupti quos dolores

et quas molestias excepnt occaecati cupidi

AT VERO EOS ET ACCUSAMUS ET IUSTO

DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-

SENTIUM VOLUPTATUM DELENITI ATQUE

CORRUPTI QUOS DOLORES ET QUAS

MOLESTIAS EXCEPNT OCCAECATI CUPIDI.

INDEPENDENT OWNERSHIP CREATES A SHORT

CHAIN OF COMMAND...WITH CLIENTS AT THE TOP.

At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi

THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS. WHEN YOU’RE INDEPENDENT, THERE’S ONLY ONE WAY.

At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi

IT’S NOT ALWAYS THE FIRST PERSON TO TALK THAT LOSES.IT’S OFTEN THE LAST PERSON TO LISTEN.

At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi

THE DIMENSIONS OF NOW ARE MEASURABLE. THE DIMENSIONS OF TOMORROW ARE CREATABLE.

At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi

THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS. WHEN YOU’RE INDEPENDENT, THERE’S ONLY ONE WAY.

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Thank You