tourism and social media
Post on 28-Oct-2014
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Social Media for Tourism
• Introductions by you
• What social media is
• YouTube
• Blogging
• Case Studies
• Monitoring
Let’s Watch a Videohttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=plcp
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.com
What is Social Media?
OR…. a way to have a conversation with your audience
What is Social Media?
Video: Is social networking worth ithttp://www.youtube.com/watch?v=ypmfs3z8esI&list=UULC9cX5GntaQmTSF6hTqrzA&index=5&feature=plcp
People use the internet to make purchase decisions and recommendations to others
Are you convinced yet?
®
Why have a page?
To promote your organisation and it’s services To increase awareness To reach people globally To increase the number of people you reach To tell customers about new products/services To get feedback on products/services To create a community for your organisation To engage your customers To build a relationship with your audience To make your customers feel loved!
Differences between Facebook Accounts
Types of Facebook Accounts - Profile
Types of Facebook Accounts - Group
Types of Facebook Accounts - Page
Types of Facebook Accounts - Page
Facebook Places
Page updates appear in news feeds of fans
Promote Events
Grow A Community
Facebook Ad’s
Stats on Page Likers
React in real time
Started on Feb 3, Fans on Feb 10th = 2322
Twitter is Growing
– 383 million people have Twitter accounts– Average age on Twitter is 39 Years Old– 10 Million Brits are on Twitter– UK is the 4th largest country using Twitter– 80% of users are on their mobiles
Twitter Usage
Source: Mashable.com March 2010 statistics
Twitter Usage
Source: Mashable.com March 2010 statistics
Top Tweeters!
Source: Twittercounter.com
Customise your page
Search for Responsible Tourism
Search for “responsible tourism” within 100miles of London
Customer Service
Why YouTube?
Why YouTube?
Search for Tourism
Viral Potential
http://www.youtube.com/watch?v=4-94JhLEiN0
Blogging
What is a Blog?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
Is Anyone Using Blogs?
Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
Why Visit a Blog?
Consumers & Blogs
Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
Consumers & Blogs
Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
How FourSquare Works…
• You create a deal• When people check into your place they can claim the deal
Why Use it?• People have to go to your venue to claim it• People can recommend your venue to others’• FourSquare can be linked up to Facebook for users
• Organize and share photos and videos you find on the web!
• Browse pin boards created by others and find your way through vertical subjects
• “Repin” (repost) items on your pin board that you find on othersʼ
• Create groups & contribute to othersʼ groups
Pinterest is a virtual Pin board
- HARD WORK
You Should know that Social Media is….
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME
Case Studies
Arizona Office of Tourism Facebook Campaign AOT created a variety of Facebook Ads for different promotions, giveaways, and local events. They ran ads to promote their Facebook Page and to specific destinations on their website depending upon the initiative. In each case, they created excitement about the promotion in the ads and followed through with consistent messaging in the landing pages
Results• 8 times more clicks to the landing page than paid search efforts• 27% conversion rate for Arizona Visitors Guide requests• 17% conversion for email newsletter opt-in• Overall, 89% of the total online marketing traffic comes to promotions from Facebook Ads
http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf
Case Studies
Queensland Best Job in The WorldUsing Facebook, Twitter, YouTube, newspaper classifieds and their website to generate the interest.
Results• 34,680 job applications from 197 countries• $390 Million AUD of publicity• Australia tourism down, but Queensland tourism up 20%• 82% increase in resort bookings• 50% of Australia trips now include a Queensland component
One of the Entrieshttp://www.youtube.com/watch?v=xUFm8CJWJ14
Case Studies
How to Research
www.google.com/trends
www.google.com - blogs
Watch….
www.google.com/alerts
www.socialmention.com
Content
VERY IMPORTANT
1. Develop a content calendar2. Add Value3. Be Consistent4. Stick to your purpose5. Story Tell6. Be real7. Be authentic
Integrating Social Media
1. Add your social media icons to:1. Your email signature & your team’s2. Your website – on every page, not just on one
2. Promote other social media links on your social media, eg Twitter on Facebook
3. Promote your social networks in your current marketing
4. Integrate your on and off line marketing
5. Make it easy for people to contact you online
6. Use your online marketing materials offline and vice versa
7. Look at what you have already created, eg newsletters, posters, flyers etc. and reuse them
8. Make it part of your marketing plan
9. Make someone responsible for it
10. Use it to build relationships
Other Resources for Ideas & Tips
Websiteswww.hubspot.com www.mashable.com www.socialmediaexaminer.comwww.allfacebook.com
Social media management toolswww.tweetdeck.comwww.hootsuite.comwww.ping.fmwww.sendible.com www.postplanner.com www.bufferapp.com
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