tourism in portugal
Post on 04-Jul-2015
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Kathy Goossens 21 years old Antwerp Communication student ERASMUS
Brochures Websites General Tips
Overload on information Orginal & creative
The sky is the limit› Channels› Information
Work with technology Stay up to date
Consider all communication channels Determine your objectives› What do you want to reach?
Determine your target market› Who do you want reach?
Decide on the information Evaluate
First impressions Brochure design mechanics› Point size› Font› Brochure folds› Paper selection› Photos and graphics
› Good photos Identify Illustrate Don’t date
Motivate your reader to look inside Use emotions Alter the shape
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