tourism sustainability - portugal by paulino silva

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AGENDA

•  Introduction  – Sustainability:  What  really  is  it?  

•  Tourism  Sustainability  in  Portugal  •  Challenges  of  Tourism  Sector  •  Initiatives  •  Conclusion  

Paulino  Silva  |  ISCAP-­‐IPP   2  

Paulino  Silva  |  ISCAP-­‐IPP   3  

DEFINITION

“Sustainability  is  broadly  defined  as…    …meeting  the  needs  of  the  present  

generation  without  compromising  the  ability  of  future  generations  to  meet  their  own  

needs.”      

Paulino  Silva  |  ISCAP-­‐IPP   4  

SUSTAINABILITY REPORTS

Paulino  Silva  |  ISCAP-­‐IPP   5  

•  Ministry  of  Economy,  Innovation  and  Development  

•  Responsible  for  the  promotion,  enhancement  and  sustainability  of  tourism.  

SUSTAINABILITY REPORTS •  Internal  reflection  and  identification  of  expectations  from  the  industry  on  the  most  relevant  issues  for  sustainable  development.  

•  A  starting  point  for  defining  commitments  and  concrete  action  plans  to  increasingly  strict  management  of  resources  and  the  impacts  of  tourism.  

Paulino  Silva  |  ISCAP-­‐IPP   6  

SUSTAINABILITY REPORTS

•  The  development  of  these  reports  was  based  on  guidelines  for  the  preparation  of  sustainability  reports  Global  Reporting  Initiative  –  GRI.  

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THE 5 CHALLENGES OF TOURISM SECTOR

Preparing  for  Sustainability  

Seasonality  Management  

QualificaEon  of  Sector  

Environmental  Impact  of  Sector  

Social  Impact  of  Sector  

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1. PREPARING FOR SUSTAINABILITY

•  Promote  cooperation  of  stakeholders  

•  Inform,  raise  awareness  and  recognize  performance  

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PROMOTE COOPERATION OF STAKEHOLDERS

 (Golf  Product  Club)  – Platform  that  features  a  component  sharing  of  technical  information  and  knowledge,  well  as  a  component  of  marketing,  tourist  information,  calendar  of  events,  especially  related  with  golf.  

Paulino  Silva  |  ISCAP-­‐IPP   10  

INFORM, RAISE AWARENESS AND RECOGNIZE PERFORMANCE

Paulino  Silva  |  ISCAP-­‐IPP   11  

   (Sustainable  Douro)  – The  National  Geographic  Society  in  2009  put  the  Douro  Valley  in  7th  place  in  the  European  ranking  and  16th    in  the  world  tourist  sustainable  destinations.  

2. SEASONALITY MANAGEMENT

•  Portuguese  tourism  demand  is  strongly  concentrated  in  the  summer  months;  

•  This  has  significant  impacts  in  terms  of  sustainability  in  economic,  environmental  and  social  issues;  

•  Initiatives  to  mitigate  this…  

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INITIATIVES

•  Partnership  between  Portuguese  Institute  of  Tourism  and  Portuguese  and  Madeira  Airports  Management  Organizations;  

•  Aim:  to  create  new  flight  routes  of  touristic  interest;  

•  25  new  routes  were  supported  (included  Ryanair).  

Paulino  Silva  |  ISCAP-­‐IPP   13  

INITIATIVES

•  Aim:  Stimulate  internal  demand,  especially  to  promote  different  times  for  holidays  during  the  whole  year;  

•  Launching  tourist  routes    of  the  world  heritage  (includes  Batalha,  Alcobaça  and  Tomar).  

Paulino  Silva  |  ISCAP-­‐IPP   14  

3. QUALIFICATION OF SECTOR

•  Training  professionals  

•  Qualify  the  tourist  offer  

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TRAINING PROFESSIONALS

•  Certification  of  Tourism  and  Hospitality  Schools  (Lausanne  Certification);  

•  Training  on-­‐the-­‐job;  

•  Certification  of  Professionals.    

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QUALIFY TOURIST OFFER

•  Classification  and  registration  of  tourist  facilities.    

•  Recognition  of  projects  with  national  interest;  

•  Financial  incentives  to  qualify  offer.  

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4. ENVIRONMENTAL IMPACT OF SECTOR

•  Manage  the  main  consumption  and  waste  produced;  

•  Reduce  impacts  on  biodiversity;  

•  Appropriate  land  management  planning.  

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MANAGE THE MAIN CONSUMPTION AND WASTE PRODUCED

•  Incentives  for  investments  in  projects  of  energy  efficiency;  

•  Promoting  environmental  performance  through  ecolabel;  

•  Tourism  of  Portugal  Prizes  for  environmental  sustainability.  

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REDUCE IMPACTS ON BIODIVERSITY

 •  Enhancement  of  the  natural  heritage;  

•  Nature  tourism.  

Paulino  Silva  |  ISCAP-­‐IPP   20  

APPROPRIATE LAND MANAGEMENT PLANNING •  There  has  been  a  participation  of  several  different  public  organizations  to  define  the  National  Programme  for  the  Territory  at  a  National  level,  but  also  at  a  regional  level  in  order  to  ensure  and  promote  preservation  of  the  natural  and  cultural  values.  

Paulino  Silva  |  ISCAP-­‐IPP   21  

5. SOCIAL IMPACT OF SECTOR

•  Tourism  has  an  important  social  impact  by  the  stimulus  that  can  make  to  development  through  local  and  regional  job  creation  and  distribution  of  wealth.    

•  Tourism  also  should  create  conditions  that  enable  all  citizens  to  access  and  use  the  touristic  offer.  

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5. SOCIAL IMPACT OF SECTOR

•  Boost  local  development  and  manage  impacts  on  communities  

•  Promote  accessible  tourism  

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BOOST LOCAL DEVELOPMENT AND MANAGE IMPACTS ON COMMUNITIES •  Stimulate  local  economic  development  – Small  entrepreneurship  is  from  all  activities  the  one  that  most  directly  impacts  communities,  as  well  as  an  economic  instrument,  is  also  a  force  of  cohesion  and  social  and  human  development  factor.  

Paulino  Silva  |  ISCAP-­‐IPP   24  

PROMOTE ACCESSIBLE TOURISM

•  Promote  accessible  tourism  –  Initiative  “Praia  Acessível  –  Praia  para  Todos”    

(Acessible  Beach  –  Beach  for  everyone).  

Paulino  Silva  |  ISCAP-­‐IPP   25  

THE PREVIOUS EXAMPLES

JUST  TO  REMEMBER...    

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CASE STUDY 1

Zmar  -­‐  Eco  Campo  

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CASE STUDY 2

BioRia  

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CASE STUDY 3

Paulino  Silva  |  ISCAP-­‐IPP   29  

AlmaVerde  Village  &  Spa  

CASE STUDY 4

Paulino  Silva  |  ISCAP-­‐IPP   30  

Golf  in  Portugal  

CASE STUDY 5

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Estoril  Congress  Center  

CASE STUDY 6

Paulino  Silva  |  ISCAP-­‐IPP   32  

Geotourism  Development  in  Azores  Islands  

VISIT ALENTEJO!

Paulino  Silva  |  ISCAP-­‐IPP   33  

ARE YOU TIRED OF ME?

Paulino  Silva  |  ISCAP-­‐IPP   34  

I  understand  J!  Thank  you  very  much  for  your  aOenEon!