towards a framework for visual literacy thinking

Towards a Framework for Visual Literacy InstructionDavid Jakes

Today…

Jakes.editme.com

Visual literacy is composed of three discrete skills:NavigatingEvaluatingCommunicating

There is a biological basis for visual communication

3.5 pounds or 1.6 kilograms

12 billion cells

30,000

1,000,000

Emotion, depicted through visual means, sells the message…

“Communication is the transfer of emotion…”

Seth Godin

Photo from flickr/bill biggert

Image from mentalfloss.com

6679 Polaroids, March 31, 1979 to October 25, 1997

Water buffalo

Water Buffalo Movie

Video obituary

The Last Word, Art Buchwald, literally…

• Writing

• Accessing, evaluating and synthesizing media

• Project management

• Technical and computer use

• Understanding how to use intellectual property in an ethical and socially acceptable manner

The most powerful producer of visual imagery is the individual, it’s you…

Photo by Eliot Ward of Adam Stacey

Image from America2050.com

Photo by Janis Krum

Nasa.gov

Instagr.am

Flickr and Facebook are two of the world’s largest photo sites. Which is bigger?5.1 billion images on Flickr

2.5 billion per month on Facebook, 30 billion per year! pingdom

YouTube serves 1 billion videos in a single day. pingdom

A day’s worth of content is uploaded into YouTube every minute.

You have to share it.

“You are now defined by what you create, share, and allow others to mash up.”

John Seely Brown

Creative Commons

Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.

Stories for Change

Create content in Google Earth

Photosynth

From Good.is

Image from fastcodesign.com

Image from fastcodesign.com

Many Eyes Visualizations

10%

35%

65%From Brain Rules, Dr. John Medina | See Multimodal Learning

Richard Mayer, Multimedia Learning

Information presentation vs. Cognitive guidance

Richard Mayer, Multimedia Learning

Multimedia PrincipleCoherence PrincipleContiguity PrincipleSignaling PrinciplePersonalization Principle

Visuals, when combined with other multimedia, provide individuals with a competitive voice.

True America, Digital Diplomacy Project

179,997 views, 2,046 ratings and 2,500+ comments

Networks for sharing and collaboration extend that voice…

Courtesy of Gapingvoid.com

…and that voice forms the basis of community as a contributing member of a conversation.

Everyone can learn from each other, independent of time, space, place, and device.