toyota digitises activation measurement studies/case study-toyota digitises activation...toyota...
Post on 08-Feb-2020
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www.movingwalls.com
Challenge: To measure the effectiveness of their event by the number of visitors, the popularity of their vehicles on display, and profiles of the audiences.
Solution: Moving Audiences Analytics mea-sures indoor locations by deploying hardware IoT sensors.
Execution: Devices were installed at multiple touch points to capture and analyse audience movements.
Results: The client was able to use indoor audience analytics to gauge the effectiveness of their multi-million dollar activation spend. Our global client is now incorporating this audience measurement framework, with an additional layer of mobile retargeting, for roadshows in 30 cities across China.
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