trademarks an intellectual asset
Post on 23-Aug-2014
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Trademarks
An Intellectual Asset
About Your Speaker
Andrew L. Eisenberg
- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.
- University of Michigan – B.S.E - University of Notre Dame – J.D.
Why IP is Important
S&P 500 S&P 500
1970
Intangible
Today
Intangible
Tangible
Tangible
Every IP asset has a business purpose
IP assets perform as we expect other business assets to perform … ROI
Intelligent Portfolio – IP as an Asset Class
– Trademark
– Service Mark
– Registered Mark
Trademark – Types
TM
SM
®
- Word Mark
- Stylized Design
- Trade Dress
Trademark – Categories
- Scope – Geographic V. Classification
- Confusingly Similar
- Loss of Rights/Enforcement
Trademark – Basics
Trademarks – Traditional Example
V.
Trademarks – Other Examples
Questions?
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