training the libraries of westchester on social media

Social Media Training for the Libraries of Westchester

Presented by Anthony P. Zarro10/24/2012

Agenda

• Understanding social media• Facebook data• Content socialization• Building Your facebook community• Social Media Ideas• Tips for Twitter• Keeping track of it all

UNDERSTANDING SOCIAL MEDIA

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Our Definition of Social Media

For Brand Marketers, the art of social media is the ability to market TO and THROUGH your happy customers.

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Social & Non-Profit

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Remember this…

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Brand Advocates

FACEBOOK DATA

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People on FaceBook

• More than 500 million active users• 50% of our active users log on to

Facebook in any given day• Average user has 130 friends• People spend over 700 billion

minutes per month on Facebook

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Activity on FaceBook

• There are over 900 million objects that people interact with (pages, groups, events and community pages)

• Average user is connected to 80 community pages, groups and events

• Average user creates 90 pieces of content each month

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FaceBook on Mobile

• There are more than 250 million active users currently accessing Facebook through their mobile devices.

• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

CONTENT SOCIALIZATION

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The New Content Infrastructure

Your Destinations

Share-ability

Social Content

Your Community

Search Engines

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Slide Share Example

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YouTube Example

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Flickr Example

BUILDING YOUR FACEBOOK COMMUNITY

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Creating A Fan Page

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How to Get It Rolling

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Facebook Like Code on Site

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https://developers.facebook.com/docs/plugins/

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PageModo Custom Page

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Donate App

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Twitter Feed on Facebook

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YouTube Feed

FUN IDEAS FOR YOUR LIBRARY

Friday Night Pizza Party

• Friday Night Pizza Party for Tweens – Schedule a Friday Night pizza party at the library, featuring fun activities, tutor help with homework, movie night, and pizza for tweens and their parents.

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Halloween Pet Photo Event

• Partner with the SPCA of Westchester • Create gallery on our Facebook page• Westchester pet owners upload

pictures of their pets in their Halloween costume

• Reinforce the behavior

Holiday Gift Guide

• WLS Holiday Gift Guide – Holiday gift guides are extremely popular, so we recommend WLS put together a book gift guide for the local businesses.

• Each day we do a new post with the gift announcement.

TIPS FOR TWITTER

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Use Twitter’s “Who to follow” feature

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Use Twitter # search

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Follow who your followers follow…

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Follow Industry Leaders

KEEPING TRACK OF IT ALL

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Google Analytics

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Social Visitor Flow

THANK YOU

For more information or to contact us please visit or call:Drive Action Digital, LLC862-200-5217www.driveactiondigital.comanthony.zarro@driveactiondigital.com

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