transcendent innovation - venturewell...• purposeful business model© • authentic marketing –...

Transcendent Innovation©

“Dream Massive, Start tiny,

Scale Conscientiously”

© Blue Earth Network, 2013  

Sources  of  Compe--ve  Advantage  

© Blue Earth Network, 2013  

3

Patents   Branding   Employees   Process  &  Culture  

Cost  Advantage  

Product  Superiority  

Distribu-on   Partners   Sales  &  Service   Supply  Chain  

Trust  &  Loyalty  

© Blue Earth Network, 2013  4

•  Un-filtered Unmet-Human Need discovery

•  Ethnographic Psycho Analysis/Interviews

•  Re-framing category

•  True Purpose©: Setting the innovation context

•  Holistic Value Proposition©

•  Innovation EQ – Transformation Brief

•  Ideation, Rapid-Prototypes •  Low cost Designed

Experiments to evolve innovation

•  Strategic Market Entry targeting “innovators” – maximize cash flow, minimize risk

•  Purposeful Business Model©

•  Authentic Marketing – Highest Truth© - invisible competitive advantage

Transcendent Innovation Model©

Paradigm Shifting Discovery

Product

Organization

User

Category

Planet

Human

Intrapreneurial Cross-Functional Team Structure

Disruptive Invention Transcendent Adoption

Time

Loya

lty &

Ado

ptio

n

GreatestNeed)

Biggest)Market)

© Blue Earth Network, 2013  

 DISCOVERY

Discipline 1: Sharpen your True Purpose©

INVENTION

ADOPTION

People’s Aspirations

Your Passion

Transcendent  Aspira-ons  

© Blue Earth Network, 2013  

Transcendent Value is sparked from your absurd point of view

on how the future will be better than the present

© Blue Earth Network, 2013  

 DISCOVERY

Discipline 1: Sharpen your True Purpose©

INVENTION

ADOPTION

People’s Unmet Aspirations

Company Passion

Transcendent  Aspira-ons  

Unleash  people’s  crea.vity  and  produc.vity  

© Blue Earth Network, 2013  

Unleash  people’s  crea-vity  and  produc-vity  

Tangible Barriers: Complex and fragmented software/hardware

Emotional Barriers: Overcome Creative Inadequacy & Technophobia

Intuitive Solutions that make Creativity & Productivity

Simply Joyful Transformation Brief!

True Purpose!

 DISCOVERY  

Discipline 2: Create/Refine Holistic Value Proposition©

 ADOPTION  

INVENTION

Seduc3ve  Confidence  Limbic Objective!

8

© Blue Earth Network, 2013  

 DISCOVERY  

   INVENTION  

 ADOPTION  

Discipline 3: Cultivate Your Transcendent Adoption Curve©

Time

Loya

lty &

Ado

ptio

n

Biggest  Market  

GreatestNeed  

9

Which  Consumer  Target?  Which  Channels?  Which  Partners?  Which  Countries?  

© Blue Earth Network, 2013  

 DISCOVERY  

 INVENTION  

 ADOPTION  

Discipline 4: Evolve a Purposeful Business Model©

Massive  Things  Start  Tiny...always  

© Blue Earth Network, 2013  11

Discipline 5: Communicate Your Highest Truth©

 DISCOVERY  

 INVENTION  

 ADOPTION  

© Blue Earth Network, 2013  

 DISCOVERY  

 ADOPTION  

Discipline 6: Nurture Transcendent Intrapreneurship©

INVENTION  

Planners!

Growth  Business  Managers!

Cash  Cow  Managers  “Liquida3ons”    Managers!

Scien3sts  &  Researchers!Idea  People  

Chasm  Entrepreneurs/Intrapreneurs!

Source:  Gifford  Pinchot  III  

© Blue Earth Network, 2013  13

•  Un-filtered Unmet-Human Need discovery

•  Re-framing category

•  True Purpose©

•  Holistic Value Proposition©

•  Innovation EQ – Transformation Brief

•  Ideation, Rapid-Prototypes •  Low cost Designed

Experiments to evolve innovation

•  Strategic Market Entry targeting “innovators” – maximize cash flow, minimize risk

•  Purposeful Business Model©

•  Authentic Marketing – Highest Truth© - invisible competitive advantage

Blue Earth Transcendent Innovation Model©

Paradigm Shifting Discovery

Product

Organization

User

Category

Planet

Human

Intrapreneurial Cross-Functional Team Structure

Disruptive Invention Transcendent Adoption

Time

Loya

lty &

Ado

ptio

n

GreatestNeed)

Biggest)Market)