transcomm 2014 4b – public awareness event entry for the kansas department of transportation
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TransComm 20144b – Public Awareness Event
Entry for the KansasDepartment of Transportation
National Work Zone Awareness Week in Kansas
Links work in slideshow format
GoalsWhile participating in National Work Zone Awareness Week, April 7-11, 2014,
our objectives were to:
sIncrease work zone safety awareness
sGet people involved in activities
sIncrease the connection to the color orange, work zones and safety
sReinforce the message to highway workers that safety is our top priority
sReduce crashes in work zones
National Work Zone Awareness Week in Kansas - 2014
Social Media Efforts
sThunderclap - amplified our safety message; supported by national/state organizations, media, traveling public (see a storify overview of Kansas efforts here)
sTwitter/Facebooks posts
sPhotos on KDOT Flickr – click here
sPhotos on KDOT Pinterest – click here
sYouTube videos – click here and here.
National Work Zone Awareness Week in Kansas - 2014
Lit up in OrangeFor the first time, locations across Kansas
joined the Go Orange! safety effort for the week including:
sThe Amelia Earhart Memorial Bridge
sThe Governor’s Mansion
sThe Visitor’s Center in the State Capitol
sThe Eisenhower State Office Building
sThe Kansas Contractors Association’s office
sAll KDOT District offices in Topeka, Salina, Norton, Chanute, Hutchinson and Garden City
National Work Zone Awareness Week in Kansas - 2014
Safety BlogsKDOT’s blog series started early so we could feature six blogs from people sharing
their thoughts on work zone safety:
sCarman Ange, mother of a highway worker who lost his life in a work zone
sHighway workers Peter Wiehe and Jake Jackson
sNeal Saskowski, Vice President of Pavers, Inc.
sATSSA Foundation Board President Sue Reiss
sKansas Highway Patrol Trooper Adam Winters
Blogs can be read here
National Work Zone Awareness Week in Kansas - 2014
“Imagine on August 5, 2012, that was your son that went to work and didn’t get to come home. My family’s world was changed forever that day when we were notified that my son Curtis was struck by a car and killed while working in a Kansas work zone. Curtis was only 22 with his entire life ahead of him.”
Excerpt from Carman Ange’s blog
Go Orange! DayAs part of the awareness week, Thursday, April 10, was designated Go Orange!
Day in Kansas.
sStatewide news conference with nearly 100 transportation partners attending.
National Work Zone Awareness Week in Kansas - 2014
sAwareness day inspires Columbus High School to stage mock crash in work zone – KDOT assisted with event.
sCone display at event honors KDOT employees killed in work zones since 1950.
Go Orange! Day
National Work Zone Awareness Week in Kansas - 2014
sPeople wore orange to show their support for highway workers.
Target AudienceThe traveling public, all KDOT employees and partnering
organizations were the target audience.
National Work Zone Awareness Week in Kansas - 2014
Our internal efforts and external support from the media worked together to achieve our goals.
Results
s#goorangeks hashtag tweeted more than 300 times, then retweeted over 1,000 times, stretching tweet reach to more than 800,000 accounts.
sHundreds of thousands of motorists every day saw safety information on electronic message boards.
National Work Zone Awareness Week in Kansas - 2014
sThunderclap had initial social media reach of 317,815.
ResultssFacebook – dozens of posts shared through the week.
s178 Flickr photos , two YouTube videos and numerous posts on Pinterest page receive hundreds of views daily.
sSix safety blogs and Go Orange! website received thousands of views throughout the week.
s4,700+ employees, partners notified daily on safety efforts.
National Work Zone Awareness Week in Kansas - 2014
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