transnational distance learning marketing opportunities for universities robert hogan, edd college...

Transn

atio

nal d

istan

ce

lear

ning

Marke

ting O

pportu

nities

for U

nivers

ities

Robert Hogan, EdDCollege of Micronesia

hoganrp@earthlink.net(570) 933-9516

USP SERVICE AREA = 1/3 EARTH’S SURFACE

The next eLearning leap

Result

Why global learning Now?

• Workers

• Business

• Universities

• Nations

TDL Risks

• International acceptance

• Accreditation

• Business model

• Government regulation

Pedagogy Cultural major issue

Teaching and learning are culturally specific Interactive versus self paced Group versus individual learning Memorization versus problem solving Group versus individual approaches Computer ability Language skills

Conclusion--Tempus Fugit

Do not repeat the mistakes of the 1990s Recognize new global markets and competition

University competition has gone global

TDL IQ Test (count # of yes)1. The university mission includes global learning.

2. The university has a product for which there is a transnational market.

3. The university can commit sufficient finances to support a transnational distance-learning operation.

4. The university has the expertise and resources to put multinational degrees online.

5. The administration has considered the pros and cons of a for-profit distance-learning model.

6. The university has in place a business model to enable the distance-learning division to quickly develop new products for changing market needs.

7. The administration has considered having the transnational distance-learning division operate outside the academic departments.

8. University academic, finance, and student services work effectively together.

9. All student services are available online.

10 The workload, and compensation of online learning teachers has been determined.

11. The university has a training program for new online teachers.

12. The university has a professional development-training program for online learning teachers to include pedagogy, assessment, and course management.

13. Foreign countries will accept the university degree.

14. A rationale for setting international tuition rates has been investigated.

15. Courses are designed for multicultural and multinational markets.

16. The university has procedures to assess online faculty and student satisfaction

17. The university established an online class size.

18. The courses will use a common pedagogy.

19. The university will maximize the use of adjuncts to reduce cost.

20. I have used Flickr, Dropbox, Blogster, Xing, or Skype.

Answer key

# Yes

Recommendation

15-20 Strong transnational distance learning potential

8-14 Need more planning and infrastructure

0-7 Not ready: Stick with current local program

The End