travel & adventure

TRAVEL AND ADVENTURE

TOURISM

PLEASE WAIT….

WE WILL DISCUSS…….

•What is Tourism?

•2 types of models for business travel

and tourism

•World Travel and Tourism in India

•Adventure Tourism in India

•Types of Adventures

•The tourism market

•New Products of Tourism industry

•Service providers

Cont…•Facts and analysis

•Contribution to the world economy

•Futuristic Approach

WHAT IS TOURISM?

Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for the purpose of leisure, business and other purposes.

What are different categories of Tourism?

LeisureCultural

Natural BasedScientific/Educational

Business TravelerService

2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM

INDUSTRY

Pursuit of profit in distribution of products which comprise a trip (commission income)

Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income)

2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM

WORLD TRAVEL AND TOURISM IN 2007

In 2007, the Travel & Tourism In 2007, the Travel & Tourism Industry around theIndustry around theworld is expected to:world is expected to:

Generate US$7 billion of Generate US$7 billion of economic activity, 13.2 trillion by economic activity, 13.2 trillion by 20172017

10.4% of the total global Gross 10.4% of the total global Gross Domestic ProductDomestic Product

231,222,000 jobs representing 231,222,000 jobs representing 8.3% of total employment8.3% of total employment

WORLD TRAVEL & TOURISM IN INDIA

THE TOURISM MARKET

Sectors volatility- world event Changing consumer

expectations and travel Technology implications Public policy influence Infrastructure dependency Environmental implications Changing distribution systems Competitive landscape

ORIGIN•Travel Agencies•Outbound Operators•Information Services

TRAVEL•Cruise Lines•Airlines•Rail•Bus•Boat

DESTINATION•Inbound Operators•Tour Buses•Hotels / Motels / Lodges•Tour Guides•Restaurants / Food Services•Nightlife / Entertainment

TOURISM INDUSTRY-Service Providers

Private sectorservice delivery to touristsNew product OfferingDevelopment of resorts& amusement parks

Physical Infrastructure- RoadRegulatory Frameworkincentivessecurity

BrandingPromotionMarketingInvestmentAir connectivity

RESPECTIVE ROLES

Government sector

TOURISM FACTS & ANALYSIS Total Domestic Tourists In 2005 – 3471116.

Total Foreign Tourists In 2005 – 36842.

Tourists Mostly Visit Assam, Sikkim & Meghalaya.

Tourisms potentials has not resulted in adequate footfalls.

INTERNATIONAL ECONOMIC GROWTH

Countries with the largest projected Countries with the largest projected Travel & Tourism Demand in 2006: Travel & Tourism Demand in 2006:

(US$ Million)(US$ Million)

1.1.United StatesUnited States 1,652,6461,652,6462.2.JapanJapan 522,894522,8943.3.GermanGerman 412,607 412,6074.4.ChinaChina 353,672353,6725.5.FranceFrance

336,535336,5356.6.United Kingdom 328,298United Kingdom 328,2987.7.SpainSpain 251,972251,9728.8.ItalyItaly 246,927246,9279.9.Canada Canada 189,082 189,08210.10.MexicoMexico 140,450 140,450

ADVENTURE TOURISM IN INDIAIndia Offers a wide range of adventure

sports for tourists. •Trekking and Skiing in the Himalayas•White Water Rafting on the Ganges and Beas•Camel and Jeep safaris in the deserts of Rajasthan•Paragliding in Himachal, Water sports in Goa• Scuba Diving in Lakshadweep and Andaman • The perennial challenge of the Himalayas for mountaineers

ADVENTURE TOURISM ININDIA

NEW PRODUCTS FOR ADVENTURE

BUNGY JUMPING

CANOPY WALKING

Types Of Adventures

TOURIST ARRIVALS

UTOURIST EARNINGS

CONTRIBUTION OF TRAVEL & TOURISM TO THE WORLD

ECONOMY.

In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs.

Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the world’s GDP and 215 million jobs (8%) of the world’s employment.

FUTURISTIC APPROACH

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23

4

STEPS THAT WILL DRIVE BETTER PERFORMANCE …

Governments continuation of liberalization policies to attract FDI.

Making TOURISM a priority sector.

Improve inter-state and inter-country communication.

Major investment in general and tourism infrastructure.

Reduction in government barriers to start and operate business.

FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE

IMPEDIMENTS TO TOURISM

DEVELOPMENT

Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts.

Inadequate community participation & private sector initiative & investments.

UPCOMING ANALYSIS

GOVERNMENT ROLE IN TOURISM INDUSTRY

Government stated priority for tourism industry

Roads Airports Convention centers

Reduction of expenditure tax on travel agencies

Government classifies hotel to be the infrastructure

PROCESS OF TOURISM

IN INDIA

SUPPLIERS

Consumer satisfaction

DISTRIBUTION OF VALUE

LESSONS FROM VALUE CHAIN

In long haul destinations, airport determines as much as 60% of total package cost.

Hotels account for as much as 25% of total package costs.

In emerging destination gaps:

Marketing Tour Operators Local Value added Product Development Competition Policy

TOURISM INDUSTRY’S LINK WITH HOTEL INDUSTRY

HOTELS DRIVING TOURISM GROWTH

SUSTAINABLETOURISM

ENVIRONMENT

Protect & enhance biodiversityZero wastePollution reductionResponsible sourcing of materials PEOPLE

Cultural sensitivityHealth &safetyAccessibilityVisitors educationRelaxation &fun

COMMUNITY

Fair trade & equityProtect culture heritage

INFRASTRUCTURE

Innovative designsAdaptation to climate ChangesIntegrated transportation

EconomicValueBenefits to Local economyResponsible marketingLong term vision & commitmentReturns to shareholders

WHAT IS ECOTOURISM?

Responsible travel to natural areas that conserves the environment & improves the well being of local people.

THE TRANSFORMATION OF TOURISM

More reflexive tourists

New frontiers=> new market segments : ecotourism, adventure tourism…

“Places” as products: cities, theme marks

Tourism as Consumerism

Americanization no longer = modernization and shifting frontier

Epicenters of ‘post-nationalism’

Shopping Malls with planes

Themed Airports

Airport Cities

Growth Poles

THE NEW CULTURE OF AIRPORTS

Working at airport cafe

Shopping at SCHIPOL Airport, Amsterdam

Denver Airport:A locational theme

COLLAPSING GLOBAL TRAVEL SPACES

The end of territorial distance

Consumerism, rather than mobility drives tourism

Travel spaces become places Eg: Consuming places

SOTC AROUND THE WORLD

India's Leading Outbound Tour operator.

World Famous Tours is the flagship brand.

Escorted over 3,00,000 travelers across the globe, for more than 50 years to various destinations.

We ensures -You and your family travels safe, sure and secure with the finest Indian families.

Wide distribution network of 130 sales outlets and 3500 travel agents across India

Ask anyone who’s traveled with us and they will confirm that SOTC lives its promise of expect more.

ABOUT SOTC…

On Your SOTC World Famous Tours Everything Is Organized:

Exciting Sightseeing.

Enjoy delicious

Indian Meals a

choice of vegetarian,

non vegetarian

& jain menus

Travel with the Finest

Indian families.

Stay at the finest

hotels all over the world.

Our Professiona

l & experience

d Tour Managers

to take care you on tour.

SOTC - Voted the Best Outbound Tour Operator in India by the Galileo Express Travel & Tourism Awards Committee.

“Best Outbound Tour Operator” – 2004, 2005 & 2006

“Best Inbound Tour Operator” - 2003, 2004, 2005 & 2006

'Europe Cost Saver' By SOTC

Rs. 34,500 Rs. 47,000 Rs. 66,800

Boarding From

Adult in Twin Room

Child with Bed

Child without

Bed

Mumbai / Delhi

Rs. 29,900 + US $ 349

Rs. 20,900 + US $ 349

Rs. 20,900 + US $ 249

Chennai / Bangalore

Rs. 37,400 + US $ 349

Rs. 26,400 + US $ 349

Rs. 26,400 + US $ 249

5 days Scenic Swiss Coast Saver Tour PriceFor departure during Oct.2007 to Apr. 2008 &

July 2008 to Sept. 2008

SOTC INDIA