trunote (case study)

methodbranding.com

TruNote

S t r i k i n g t h e r i g h t n o t e f o r a s m a l l f i r m

Capabilities applied

Brand audit

Brand strategy

Brand naming

Brand identity design

Brand implementation

Launch date

2008

Sector

Professional services

Situation

There are many firms that offer speechwriting for senior company

executives. Other firms offer coaching to executives to help them

effectively deliver a speech. Few firms offer both in an integrated

manner, focused on the individual’s personality. This small, but

unique firm needed a new name and brand identity, as well as a

complete stationery package and web site.

366 Adelaide Street West

Suite 207

Toronto, Ontario

Canada M5V 1R9

© Method Branding, 2014

info@methodbranding.com

416.597.1114 tel

416.596.0807 fax

Actions

After establishing the firm’s brand positioning and attributes, the

name and brand identity were created. The name TruNote alludes

to the results of the firm’s process: developing their clients’

“authentic voice.” A stationery package and new web site were

developed, as well as a personalized speech portfolio case, which

is given to the firm’s clients.

Results

The branding exercise has given TruNote their voice, enabling

them to grow their business and reputation.